The components for the new Apple TV likely cost less than $64, according to market researcher iSuppli. The device sells for $99.
iSuppli estimates that the most expensive part at $16.55, is the A4 processor made by Samsung. The second most expensive component is the 8GB flash memory chip from Toshiba, at $14.
It's estimated that the Broadcom Wi-Fi and Bluetooth module costs $7.65 and the Texas Instruments microcontroller chip costs $.93.
You can check out the iFixIt Apple TV teardown here.