McDonald's China is building an actual life-sized slingshot as part of its promotional campaign with Angry Birds.
McDonald's China has joined hands with TBWA Shanghai and Rovio – the creator of popular game Angry Birds in a location-based mobile game. Customers can unlock special hidden game modes and get free power-ups when they visit the fast food chain with their iPhones.
Serving as a call for more players and customers, the campaign was paired with a TVC that introduced the Angry Bird story - the battle between the heroic birds and the pigs began when the villains stole a McDonald’s burger from a customer.
Aside from in-store promotions, advertising online and on outdoor media, the fast food chain is also asking customers to vote where it will build an actual life-sized slingshot – one of the key weapons in the game – to protect McDonald’s food from the pigs.
Check out the photos below...
[via SAI]
McDonald's China has joined hands with TBWA Shanghai and Rovio – the creator of popular game Angry Birds in a location-based mobile game. Customers can unlock special hidden game modes and get free power-ups when they visit the fast food chain with their iPhones.
Serving as a call for more players and customers, the campaign was paired with a TVC that introduced the Angry Bird story - the battle between the heroic birds and the pigs began when the villains stole a McDonald’s burger from a customer.
Aside from in-store promotions, advertising online and on outdoor media, the fast food chain is also asking customers to vote where it will build an actual life-sized slingshot – one of the key weapons in the game – to protect McDonald’s food from the pigs.
Check out the photos below...
[via SAI]