Snapchat Launches New Discover Feature

Snapchat today introduced Discover, a new feature that will deliver news and other entertainment in just a swipe. Content will be provided by Snapchat's team of journalists and videographers and the service will be ad-supported by media networks like ESPN, CNN, and more.

Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.

Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

Discover is new, but familiar. That’s because Stories are at the core - there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what’s news today is history tomorrow.

Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!

What's New In Snapchat 9.0
Discover is located one swipe away from Stories - it’s a fun way to explore Snaps from different editorial perspectives. Tap to open a channel, swipe left to skim through Snaps, and swipe up on a Snap to learn more. There are awesome long-form videos and articles waiting underneath each top Snap!


You can download Snapchat from the App Store for free.

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