Hmm.. Whadya mean improved? I can't figure out if they're trying to sell computers or jeans, for chirst's sake. Or possibly soft drinks. If you switch the sender from Microsoft to Coca Cola they make a whole lot more sense.
These are definitely great commercials compared to the old. The First one and the Last one have great creativity. Microsoft seems to be stepping up their game. Its about time.
I thought the first one is the best. Windows 7 is gonna be the snow leopard of pc (although I despise windows). I didn't enjoy the others as much. But definitely the first one! That's great. At least they're being creative...