LG has released its first ever Super Bowl commercial in advance of the big game. It stars Liam Neeson and was produced by Ridley Scott and directed by Jake Scott.
The ad features LG’s newest flagship OLED TV, which is said to deliver superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique “Picture-on-Glass” design aesthetic is only possible with OLED technology. Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas – unlike LCD TVs which have a halo effect from light bleeding.
Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today. “My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”
“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”
“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.
Take a look at the ad below and hit the link for a chance to win one...
The ad features LG’s newest flagship OLED TV, which is said to deliver superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique “Picture-on-Glass” design aesthetic is only possible with OLED technology. Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas – unlike LCD TVs which have a halo effect from light bleeding.
Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today. “My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”
“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”
“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.
Take a look at the ad below and hit the link for a chance to win one...