Facebook Acquires Live Filters and Face Swap App MSQRD

Facebook has confirmed the acquisition of live filters and face swap app MSQRD by Masquerade Technologies. The move will help Facebook compete with Snapchat and other similar apps.

The company announced the acquisition in a blog post...

At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance. Now, we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.

While we will be partnering with Facebook to integrate our technology, the app will stay up and running so you’ll continue to record fun selfies and keep using the product. You can also expect us to keep adding fun features!

You can download MSQRD from the App Store for free.

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