Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch [Video]

Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch [Video]

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Fitbit has unveiled the new Fitbit Versa, a smartwatch focused on health and fitness data. The light metal smartwatch features advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking. The device also offers quick replies on Android, wallet-free payments on Fitbit Versa Special Edition, on-device music, and 4+ days of battery life.

"As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price," said James Park, co-founder and CEO of Fitbit. "Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today."

Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch [Video]

Fitbit also announced new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to Fitbit app users starting in Spring 2018.

Versa launches with Fitbit OS 2.0 which includes a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, including:
● Stats at a glance: See your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance – all on your wrist.
● More personalized over time: Reminders, celebrations, logging, insights, sleep summaries and social challenges, with prompts to take actions based on your data, coming later in 2018.

Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch [Video]

Versa's health and fitness features include:
● Personalized fitness guidance: Enhanced 24/7 PurePulse heart rate tracking, on-screen personal workouts from Fitbit Coach, 6 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
● Take charge of your health and wellness: Use Sleep Stages and Insights to see how well you're sleeping and set a restful sleep schedule, and Cardio Fitness Level to see how fit you are; move more throughout the day with Reminders to Move. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea.

Pricing and availability
Fitbit Versa is available for presale today on and select online retailers tomorrow for $199.95 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from $29.95-$99.95. The Fitbit Versa Special Edition, including Fitbit Pay, is available for $229.95. Versa will be available in stores worldwide beginning April 2018, including North American retailers Amazon, Best Buy, Kohl's, Macy's, Target, Verizon and Walmart.

Fitbit also announced Fitbit Ace today, a wristband designed for kids ages 8 and older to motivate them to move more and stay active with their families.

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Buzzby - March 14, 2018 at 1:25pm
The *Apple Watch is what this not garbage you speak of is competing after because that's what companies do is compete with others they aim to try to be a better version of to cash in. Hence it sort of resembles the appearance of. Now that's waste.
_//_ - March 14, 2018 at 1:27pm
It took fitshit this long to finally make a smart watch like the others with yet another Apple Pay clone. Talk about waste.
LTJZH - March 14, 2018 at 1:59pm
Oh sure let's praise something that was revealed hours ago just because it's introduced. Let's not compare the two based on pros and cons nor test this new fitbit product out first to get an in depth look. Let's just allegedly call it what we expect without rhyme or reason. Imagine doing that to the note 7 prior to release calling it a king in comparison to the Google pixel.
Neolm09 - March 13, 2018 at 8:13pm
Yeah, it looks nice, but we're stuck in the ecosystem of Apple.
joshWUa - March 13, 2018 at 6:52pm
Let’s see what Nissan does about this name lol, at least it doesn’t look like the car.
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