Apple Seen as Lagging in Software vs Hardware Development [Report]

Apple Seen as Lagging in Software vs Hardware Development [Report]

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A new report from KGI Securities analyst Ming-Chi Kuo claims that Apple's biggest challenge in innovation is software, not hardware.

"In several cases we have seen Apple lagging in software versus hardware development, which bodes badly for its innovation strategy of software and hardware integration," says Kuo, in a research note obtained by MacRumors.

Kuo points to Apple's lead in AR. The new augmented reality version of the popular Honour of Kings game will be compatible with both the iPhone and OPPO's lower priced smartphones. This means that Chinese smartphone maker OPPO has been able to catch up to ARKit in just six to nine months, says the analyst.

"The key is that OPPO is in charge of developing API, integrating hardware and software, and cooperating with SenseTime's algorithm and Tencent's game software development team," said Kuo.

The analyst also notes the lack of a 'heavyweight' augmented reality app for iPhone or iPad.

We think Apple's endeavors in the AR field should have enabled it to offer AR applications popular with the market before the Android camp, including: (1) the announcement of ARKit, an AR development tool, ahead of Google; (2) customization of the SoC (including CPU and GPU); and (3) customization of the rear camera.

However, since the debut of the ARKit nearly a year ago, there has been no heavyweight AR application on iOS. Given that the AR version of Honour of Kings runs not only on the iPhone but also on OPPO's smartphone, Apple's first-mover advantage gap in AR has been significantly narrowed by OPPO.


Apple has suffered a slew of bugs and security vulnerabilities in its software over the past year but has reportedly refocused on improving the quality of its software for both iOS and macOS. Unfortunately, this will likely delay some of the new features that Apple had in the works.

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Apple Seen as Lagging in Software vs Hardware Development [Report]

PaulieP - April 12, 2018 at 7:10pm
Yea I use to be like you but now I’ve seen the light. Samsung is the future my uneducated friend. Lol
D4xM4Nx - April 12, 2018 at 2:13pm
Not denying that iOS 11 and High Sierra have had their fair share of bugs... but this is clickbait honestly. Real joke are all competitors *cough* android and Windows *cough*.
Captain Japan - April 12, 2018 at 11:17am
The death of Steve Jobs started the slow death of Apple.
BitXchange - April 12, 2018 at 9:19am
add to the fact that the battery life of iphones is miserable. only four or 5 on LTE.
iSheep - April 12, 2018 at 3:58am
Apple has been lacked luster for the passed few years.
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