Global App Spending Grew 30.2% in 2020 to $111 Billion [Chart]

Global App Spending Grew 30.2% in 2020 to $111 Billion [Chart]

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Global app spending grew 30.2% in 2020 to a record high, according to a new Sensor Tower report. Consumers spent nearly $111 billion on in-app purchases, subscriptions, and premium apps across both the App Store and the Google Play app store.

Globally, consumer spending on the App Store reached $72.3 billion, up 30.3 percent Y/Y from $55.5 billion in 2019. As in previous years, this exceeded the amount users spent on Google Play, which grew 30 percent Y/Y from $29.7 billion in 2019 to $38.6 billion. The App Store generated 87.3 percent more in consumer spending than the Play store, and both platforms experienced roughly the same Y/Y growth. The spending gap between the platforms remained relatively flat compared to 2019.

Global App Spending Grew 30.2% in 2020 to $111 Billion [Chart]

The top non-game revenue generating app was TikTok, followed by YouTube, Tinder, Tencent Video, and Disney+.

Aside from games, Entertainment category apps saw the most user spending on the App Store, growing 29.3 percent Y/Y to $5.3 billion. On Google Play, Social was the highest-earning category, climbing 71.4 percent Y/Y to $1.2 billion last year from $700 million in 2019. TikTok, including Douyin on iOS in China, was the non-game app that generated the most revenue globally on the App Store in 2020, growing more than 600 percent Y/Y to $1.2 billion on that marketplace. On Android devices, Google One generated the most revenue last year, climbing 41.9 percent Y/Y to $444 million on Google Play in 2020.

Global App Spending Grew 30.2% in 2020 to $111 Billion [Chart]

The top revenue generating game was PUBG Mobile, followed by Arena of Valor, Pokemon GO, Coin Master, and Roblox.

On the App Store, users spent $47.6 billion globally, up 25.3 percent Y/Y from $38 billion in 2019. Honor of Kings from Tencent was the highest grossing iOS game, generating $2.5 billion last year on that platform, up 47 percent Y/Y from $1.7 billion. Games on Google Play saw nearly $32 billion in worldwide consumer spending in 2020, up 27 percent Y/Y from a little more than $25 billion in the previous year. The highest grossing title on Google’s platform was Moon Active’s Coin Master, which saw its revenue increase 122 percent Y/Y to $799 million from 2019’s total of $360 million.

Much more detail in the full report linked below.

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Global App Spending Grew 30.2% in 2020 to $111 Billion [Chart]

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