Apple's New 'Underdogs' Ad Mocks the Infamous PC 'Blue Screen of Death' [Video]

Apple has released a new installment in its popular "Apple at Work" film series, "The Underdogs: BSOD (Blue Screen of Death)." The latest short film sees the familiar team facing chaos at a trade show when a widespread PC outage strikes, highlighting the security and reliability of Apple's products in a crisis.

The film once again follows the team from BetterBag, continuing their story from the original "Underdogs" ad and their more recent adventures in "Escape from the Office" and "Swiped Mac."


In the new ad, the team is at their first trade show, "Container Con," when a massive "Blue Screen of Death" outage cripples all the PC-using vendors on the convention floor. Unaffected by the technical meltdown, the Underdogs' Mac, iPhone, and iPad devices continue to work seamlessly, allowing them to collect leads, run their booth, and even help a rival company whose systems have crashed.

Apple's description for the video says, "The Underdogs are ready for their first-ever trade show until a PC outage strikes and the Blue Screen of Death threatens their beloved Container Con. Thanks to the security of their Apple products, the Underdogs are unaffected and experience extraordinary success. See how the magic of Mac, iPhone, and iPad comes together to help the Underdogs meet potential clients, bag new business, and even lend a hand to a fellow packaging company."

Take a look at the video below...