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AirPods Pro 3 are back down to $199.99 on Amazon, $50 off the regular price.

Apple has seeded tvOS 15.4 beta 5 to developers for testing.

Apple has announced a series of live presentations with questions and answers for developers.

Apple has released iOS 14.2 GM Seed and iPAdOS 14.2 GM Seed to developers ahead of its public release.

Apple has reportedly taken new steps to block third party repairs by disabling Face ID after a screen replacement on the iPhone 13, even if that screen is an OEM panel.

The Apple Watch Series 7 (Cellular, 45mm) is on sale for $99 off today.

Apple has announced that its new 'Universal Control' feature won't arrive until spring 2022.

Apple has announced that a fifth season of 'Carpool Karaoke: The Series' will premiere May 27 on Apple TV+.

Apple has shared a teaser for the third season of 'Mythic Quest', set to premiere this fall.

Apple has seeded developers with the first release candidate of macOS Big Sur 11.2.

The Apple Watch Series 6 will reportedly be equipped with a new blood oxygen sensor.

Apple has seeded tvOS 15.5 release candidate to developers for testing.

Apple could equip all its 'iPhone 14' models with a 120Hz display, according to a new report.

Apple may have accidentally revealed that it plans to release a new 16-inch MacBook Pro this year.

Apple's new AirPods 3 wireless earbuds are on sale for $139.99 today, their lowest price ever.

Apple's new 24-inch M1 iMac is on sale for $1149.99 today.

Apple has updated its Apple Support app for iOS with a new customized user interface, Dark Mode support, improved chat and call experiences, and more.

Apple has shared a new ad for the iPhone 14 Pro entitled, 'Chase'.

Apple has renewed its science fiction drama series 'Invasion' for season two.

Apple is already working on the design for a second generation AR headset.

Apple has released HomePod Software Update 15.6 bringing Siri voice recognition support for Japanese, Mandarin Chinese, and Cantonese.

Apple has seeded tvOS 15.4 beta 4 to developers for testing.

Apple has released the first public beta of macOS Monterey.

Apple is testing an in-screen fingerprint scanner for its next generation iPhone and prototyping foldable screens for the future.

Apple's reason for not bringing its popular iMessage service to Android was revealed in an Epic Games legal filing.

Developer Hector Martin has sent in a pull request to have initial Apple M1 support queued up as part of the ARM SoC/platform changes for Linux 5.13.

Apple is amping up its feature film ambitions following the success of Tom Hanks' Greyhound on Apple TV+.

Apple has removed the white iPhone from the online Apple Store giving credence to the rumor that the company has canceled plans for the model.

Apple has informed developers that they will have to use the App Store Connect API to manage in-app purchases, subscriptions, metadata, and app prices starting in November.

Foxconn has reportedly begun trial production of Apple's next generation iPhone 14.

Apple has cut guidance for its fiscal 2019 first quarter, which ended on December 29.

Apple is on track to spend $300 million on Google cloud storage this year, an increase of 50% over last year.

Amazon has launched a huge new sale on official and third party Apple accessories offering 30% off one item when you purchase two.

Apple has debuted an official trailer for 'Surfside Girls', a new family series premiering Friday, August 19.

Apple's new iPad mini 6 with cellular is on sale today for $99.01 off, a match for its lowest price ever.

Apple has taken down its online store ahead of pre-orders for the new iPhone 13.

Feral Interactive has announce the release of Total War: WARHAMMER III for Apple Silicon Macs.

BOE's production of OLED panels for the 6.1-inch iPhone 13 has plummeted since February, according to a new report.

Apple has revived plans to build a data center in Athenry, Ireland after cancelling the project in 2018.

Apple has seeded tvOS 15.5 beta 4 to developers for testing.

Apple today released iOS 4.4.4 for the second generation Apple TV.

Apple has ordered 'Disclaimer', a new original series from Academy Award winner Alfonso Cuarón, starring Cate Blanchett and Kevin Kline.

The embargo on early reviews of the new 13.6-inch M2 MacBook Air has been lifted.

Apple announced today that it is expanding partnerships with Historically Black Colleges and Universities (HBCUs), adding 10 more regional coding centers that will serve as technology hubs for their campuses and community.

Apple has stopped signing iOS 15.1 for the iPhone 12 and 13, preventing users from being able to downgrade or restore to that firmware version.

JMP Research analyst Alex Gauna writes this morning that the new Apple TV is selling out in many of Apple's U.S. retail stores.

We will be providing coverage of Apple's September 12th special event at the Steve Jobs Theater beginning September 12th at 10:00am PDT / 1:00pm EDT.

Apple has officially introduced a new lower cost iPhone XR which features many of the same technologies as the iPhone Xs at a lower price.