Live Blog of Apple's September 12th iPhone Event

Live Blog of Apple's September 12th iPhone Event

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iClarified - 2018-09-12 11:47:26
That's it! Thanks for joining us.

Please follow iClarified on Twitter, Facebook, Google , or RSS for the official product releases and specifications coming up shortly!


iClarified - 2018-09-12 11:46:59
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:46:24
I'd especially like to thank all the people at Apple who've helped make this magical day possible.


iClarified - 2018-09-12 11:45:30
Tim Cook is summarizing today's announcements.


iClarified - 2018-09-12 11:44:12
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:43:55
MacOS Mojave will be available on September 24th.


iClarified - 2018-09-12 11:43:34
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:43:29
HomePod and tvOS updates will be available on September 17th.


iClarified - 2018-09-12 11:43:20
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:43:09
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:41:58
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:41:49
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:41:39
iOS 12. September 17th.


iClarified - 2018-09-12 11:41:29
iPhone Xs Max. $1099 Preorder September 14th. Ships September 21st


iClarified - 2018-09-12 11:41:12
iPhone Xs. $999 Preorder September 14th. Ships September 21st


iClarified - 2018-09-12 11:40:26
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:40:06
iPhone Xr. October 19th pre-order.


iClarified - 2018-09-12 11:39:37
iPhone Xr. $749


iClarified - 2018-09-12 11:39:18
Time for pricing.


iClarified - 2018-09-12 11:39:13
Phil is back.


iClarified - 2018-09-12 11:38:10
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:37:21
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:36:19
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:35:30
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:35:27
Product video talking about the three new smartphones.


iClarified - 2018-09-12 11:34:55
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:33:42
Battery life. Hour and a half more battery life than iPhone 8 Plus.


iClarified - 2018-09-12 11:33:09
On the front is the same True Depth camera system as the iPhone Xs and iPhone Xs Max.


iClarified - 2018-09-12 11:32:15
Can take Portrait mode photos with just a single lens.


iClarified - 2018-09-12 11:31:48
New True Tone flash. 2X as many focus pixels.


iClarified - 2018-09-12 11:31:45
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:31:23
12MP wide-angle camera. Single lens.


iClarified - 2018-09-12 11:31:22
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:31:04
Uses the same A12 Bionic chip as the iPhone Xs.


iClarified - 2018-09-12 11:30:46
No 3D Touch but it has Haptic Touch.


iClarified - 2018-09-12 11:30:40
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:30:36
Face ID.


iClarified - 2018-09-12 11:29:58
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:29:45
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:29:09
1792x828


iClarified - 2018-09-12 11:29:01
6.1-inch display. 1.4 million pixels. 326ppi


iClarified - 2018-09-12 11:28:31
Liquid Retina display.


iClarified - 2018-09-12 11:28:13
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:28:09
LCD display that for the first time goes edge-to-edge.


iClarified - 2018-09-12 11:27:59
IP67 protection.


iClarified - 2018-09-12 11:27:45
White, black, blue, coral, yellow, product red.


iClarified - 2018-09-12 11:27:36
Aluminum.


iClarified - 2018-09-12 11:27:12
The iPhone Xr.


iClarified - 2018-09-12 11:26:07
We are very excited to show you one more iPhone.


iClarified - 2018-09-12 11:25:20
Phil is back.


iClarified - 2018-09-12 11:24:49
Apple GiveBack. Bring in your Apple device and we'll assess if it can be used by someone else. If it can "we'll give you the value". Otherwise it will be recycled.


iClarified - 2018-09-12 11:24:37
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:23:22
Company is transitioning recycled and bio-based plastic.


iClarified - 2018-09-12 11:22:27
Apple wants to find ways to build products that are sourced responsibly, last long, and are recycled properly.


iClarified - 2018-09-12 11:20:54
"We now run Apple on 100% renewable energy."


iClarified - 2018-09-12 11:20:28
Lisa is up to talk about environment.


iClarified - 2018-09-12 11:20:16
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:20:10
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:19:08
In China there is a special model with two SIMs one on each side of the tray.


iClarified - 2018-09-12 11:18:45
eSIM requires carrier support.


iClarified - 2018-09-12 11:18:19
You can easily set up a second line via software.


iClarified - 2018-09-12 11:17:57
To enable that... eSIM.


iClarified - 2018-09-12 11:17:49
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:17:43
Dual SIM Dual Standby


iClarified - 2018-09-12 11:17:12
Dual SIM capability.


iClarified - 2018-09-12 11:17:06
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:17:03
Gigabit class LTE


iClarified - 2018-09-12 11:16:54
iPhone Xs gets up to 30 minutes more battery than iPhone X. iPhone Xs Max gets you up to an hour and half longer.


iClarified - 2018-09-12 11:16:22
Now to talk about battery life.


iClarified - 2018-09-12 11:15:22
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:15:07
Demo video shot on iPhone Xs.


iClarified - 2018-09-12 11:15:00
Record stereo sound.


iClarified - 2018-09-12 11:14:47
2x faster sensor


iClarified - 2018-09-12 11:14:37
"New era of photography"


iClarified - 2018-09-12 11:14:17
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:13:27
You can now adjust the depth of field of photos!


iClarified - 2018-09-12 11:13:18
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:12:53
Improved bokeh effect.


iClarified - 2018-09-12 11:12:06
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:11:18
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:10:50
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:10:48
Showing off sample photos that have not been retouched.


iClarified - 2018-09-12 11:10:37
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:10:20
Everything is combined for beautiful results.


iClarified - 2018-09-12 11:09:57
New Smart HDR feature. Zero shutter lag due to four frame buffer. Secondary interframes are captured at the same time at different exposure.


iClarified - 2018-09-12 11:09:05
iPhone is capable of doing a trillion operations on every photo you take.


iClarified - 2018-09-12 11:08:50
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:08:28
ISP and Neural Engine work together to make incredible photos.


iClarified - 2018-09-12 11:08:21
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:07:57
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:07:29
7MP front camera.


iClarified - 2018-09-12 11:07:16
12MP wide-angle camera. 12MP telephoto camera.


iClarified - 2018-09-12 11:06:47
You are going to be blown away with the pictures you can take with the iPhone Xs camera.


iClarified - 2018-09-12 11:05:52
"We all love the cameras in our iPhones"


iClarified - 2018-09-12 11:05:31
Back to Phil.


iClarified - 2018-09-12 11:05:08
Demos AR gameplay around table.


iClarified - 2018-09-12 11:04:00
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:02:40
Next up is Directive Games to talk about AR.


iClarified - 2018-09-12 11:02:04
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 11:01:51
The Homecourt app is able to provide feedback on your shots to help perfect form.


iClarified - 2018-09-12 11:01:05
Using the new iPhone, they are able to track basketball shots.


iClarified - 2018-09-12 11:00:44
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:59:25
Nex Team up to talk about Core ML.


iClarified - 2018-09-12 10:58:11
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:56:57
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:55:36
Bethesda is up to talk about how great CPU and GPU is.


iClarified - 2018-09-12 10:54:54
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:54:48
AR Quick Look lets you look at a 3D object and bring it out into the real world.


iClarified - 2018-09-12 10:54:33
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:54:01
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:53:29
Will run with as little as 1/10th the energy.


iClarified - 2018-09-12 10:53:13
Core ML will get up to 9X faster.


iClarified - 2018-09-12 10:52:23
Walking through Siri Shortcuts app.


iClarified - 2018-09-12 10:52:04
New Clips app launching this fall.


iClarified - 2018-09-12 10:51:01
Still touting A12 bionic chip. Helps apps launch up to 30% faster.


iClarified - 2018-09-12 10:49:40
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:48:55
512GB storage tier.


iClarified - 2018-09-12 10:48:51
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:48:10
A12 Bionic can process 5 trillion neural operations per second.


iClarified - 2018-09-12 10:47:53
Live Blog of Apple's September 12th iPhone Event

Live Blog of Apple's September 12th iPhone Event

Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:46:23
A12 Bionic. First 7nm chip.


iClarified - 2018-09-12 10:45:32
Faster Face ID.


iClarified - 2018-09-12 10:45:26
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:45:03
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:44:38
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:44:21
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:44:05
Wider stereo sound.


iClarified - 2018-09-12 10:43:39
Dolby Vision and HDR10


iClarified - 2018-09-12 10:43:28
New 6.5-inch 458 ppi device.


iClarified - 2018-09-12 10:40:22
Protected by IP68. 2 meters for 10 minutes.


iClarified - 2018-09-12 10:40:07
It is made of surgical grade stainless steel. Gorgeous gold finish on front and on the glass. The screen goes top to bottom edge to edge. Covered on the front and back with most durable glass ever on a smartphone. iPhone Xs comes in three finishes. Gold, silver, and space gray.


iClarified - 2018-09-12 10:39:15
Phil is up to tell us about it.


iClarified - 2018-09-12 10:39:06
Video debuts iPhone Xs!


iClarified - 2018-09-12 10:38:32
"I'm excited to show you what is by far the most advanced iPhone we have ever created!"


iClarified - 2018-09-12 10:38:11
98% customers satisfaction.


iClarified - 2018-09-12 10:37:51
Cook touts features of current iPhone X. "iPhone X has changed the industry and along the way it became the number one smartphone in the world."


iClarified - 2018-09-12 10:36:52
So that is Apple Watch. Now let's talk about iPhone


iClarified - 2018-09-12 10:36:30
Tim Cook is back up.


iClarified - 2018-09-12 10:36:21
Silver, Gold, Space Gray.
Stainless Steel Edition will have Space Black and Gold finishes.

Pricing: $399, $499 (Cellular)
Apple Watch Series 3 - $279

Order starting September 14th.
watchOS 5 will be available September 17th.


iClarified - 2018-09-12 10:35:15
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:34:28
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:33:50
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:32:57
Live Blog of Apple's September 12th iPhone EventLive Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:29:11
Now showing video about Apple Watch Series 4.


iClarified - 2018-09-12 10:28:51
Same battery life as previous generation. 18 hour all-day.


iClarified - 2018-09-12 10:28:48
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:27:06
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:26:36
The irregular rhythm feature has also received FDA clearance.


iClarified - 2018-09-12 10:26:17
It's the first of its kind.


iClarified - 2018-09-12 10:26:05
We've received clearance from the FDA.


iClarified - 2018-09-12 10:25:53
Jeff is back up.


iClarified - 2018-09-12 10:25:38
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:24:24
"Capturing meaningful data about a person's heart in real time is changing the way we practice medicine".


iClarified - 2018-09-12 10:23:57
Dr Benjamin is up to talk about what this means.


iClarified - 2018-09-12 10:22:53
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:22:30
You can take an ECG by putting your finger on the digital crown.


iClarified - 2018-09-12 10:22:07
First ECG product offered over the counter to consumers.


iClarified - 2018-09-12 10:21:44
Third, you can now take an electrocardiogram.


iClarified - 2018-09-12 10:21:02
Second, Apple Watch can now screen your heart rhythm in the background if it detects an irregular rhythm.


iClarified - 2018-09-12 10:20:22
Three new heart features. First, notification if your heart rate is too low.


iClarified - 2018-09-12 10:19:50
Watch can detect if you fall.


iClarified - 2018-09-12 10:19:14
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:17:44
Next generation gyroscope.


iClarified - 2018-09-12 10:17:05
S4 processor. Contains new dual-core 64-bit processor. Up to 2X faster performance.


iClarified - 2018-09-12 10:16:20
Back of is ceramic and sapphire crystal. Radio waves can pass through front and back for improved cellular reception.


iClarified - 2018-09-12 10:15:56
Microphone moved to opposite side to improve phone call clarity.


iClarified - 2018-09-12 10:15:29
The speaker has been completely redesigned. 50% louder.


iClarified - 2018-09-12 10:14:14
There are three variations.


iClarified - 2018-09-12 10:14:09
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:14:04
Breath app is now available as a watchface.


iClarified - 2018-09-12 10:13:08
You can add contacts to your watchface.


iClarified - 2018-09-12 10:12:57
A brand new watchface has up to eight complications.


iClarified - 2018-09-12 10:12:44
You'll see more in each app. New complications show even more information in detail.


iClarified - 2018-09-12 10:12:40
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:12:30
Thinner


iClarified - 2018-09-12 10:12:23
40mm and 44mm


iClarified - 2018-09-12 10:12:14
Screen is 32% and 35% larger.


iClarified - 2018-09-12 10:12:11
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:12:10
Screen pushed right to the edges with curved corners.


iClarified - 2018-09-12 10:11:42
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:11:30
Apple Watch Series 4.


iClarified - 2018-09-12 10:11:24
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:10:42
Video introduction.


iClarified - 2018-09-12 10:10:39
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:10:34
We're taking Apple Watch to the next level and now I'd like to introduce the next generation of Apple Watch.


iClarified - 2018-09-12 10:10:00
Three key features: Connectivity, Fitness, Health.


iClarified - 2018-09-12 10:08:50
Jeff is up to tell us how Apple will take the watch to the next level.


iClarified - 2018-09-12 10:08:36
Apple Watch is most popular watch period.


iClarified - 2018-09-12 10:07:32
So lets get started with the Apple Watch.


iClarified - 2018-09-12 10:07:20
Today we're going to tell you about two of our most personal products.


iClarified - 2018-09-12 10:06:30
We are about to ship our 2 billionth iOS device.


iClarified - 2018-09-12 10:06:17
We aim to put the customer at the center of everything that we do. That's why iOS is not just the world's most advanced operating system. It's the most personal.


iClarified - 2018-09-12 10:05:40
Apple Stores now welcoming over 500 million visitors per year.


iClarified - 2018-09-12 10:05:21
Our stores have become part of the community. They're open, beautiful, inspiring places to gather.


iClarified - 2018-09-12 10:05:02
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:04:52
Tim Cook is on stage!


iClarified - 2018-09-12 10:01:41
Live Blog of Apple's September 12th iPhone Event


iClarified - 2018-09-12 10:01:12
We're about to get started!!!


iClarified - 2018-09-12 09:45:12
We will be providing coverage of Apple's September 12th special event at the Steve Jobs Theater beginning September 12th at 10:00am PDT / 1:00pm EDT.

We're likely to see the launch of three new iPhones, a new Apple Watch, and more during the much anticipated keynote. You can find out what to expect by clicking here.

Please follow iClarified on Twitter, Facebook, Google , or RSS to be informed when we get underway!


Live Blog of Apple's September 12th iPhone Event

HarryWilly - September 12, 2018 at 6:43pm
Alright, I’m selling my kidney so I can buy an iPhone XS MAX
HarryWilly - September 12, 2018 at 6:22pm
What a boring event.
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