Live Blog of Apple's September 12th iPhone Event

iClarified - 2018-09-12 11:47:26
That's it! Thanks for joining us.

Please follow iClarified on Twitter, Facebook, Google , or RSS for the official product releases and specifications coming up shortly!

iClarified - 2018-09-12 11:46:59

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I'd especially like to thank all the people at Apple who've helped make this magical day possible.

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Tim Cook is summarizing today's announcements.

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MacOS Mojave will be available on September 24th.

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HomePod and tvOS updates will be available on September 17th.

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iOS 12. September 17th.

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iPhone Xs Max. $1099 Preorder September 14th. Ships September 21st

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iPhone Xs. $999 Preorder September 14th. Ships September 21st

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iPhone Xr. October 19th pre-order.

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iPhone Xr. $749

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Time for pricing.

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Phil is back.

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Product video talking about the three new smartphones.

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Battery life. Hour and a half more battery life than iPhone 8 Plus.

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On the front is the same True Depth camera system as the iPhone Xs and iPhone Xs Max.

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Can take Portrait mode photos with just a single lens.

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New True Tone flash. 2X as many focus pixels.

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12MP wide-angle camera. Single lens.

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Uses the same A12 Bionic chip as the iPhone Xs.

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No 3D Touch but it has Haptic Touch.

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Face ID.

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1792x828

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6.1-inch display. 1.4 million pixels. 326ppi

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Liquid Retina display.

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LCD display that for the first time goes edge-to-edge.

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IP67 protection.

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White, black, blue, coral, yellow, product red.

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Aluminum.

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The iPhone Xr.

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We are very excited to show you one more iPhone.

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Phil is back.

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Apple GiveBack. Bring in your Apple device and we'll assess if it can be used by someone else. If it can "we'll give you the value". Otherwise it will be recycled.

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Company is transitioning recycled and bio-based plastic.

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Apple wants to find ways to build products that are sourced responsibly, last long, and are recycled properly.

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"We now run Apple on 100% renewable energy."

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Lisa is up to talk about environment.

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In China there is a special model with two SIMs one on each side of the tray.

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eSIM requires carrier support.

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You can easily set up a second line via software.

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To enable that... eSIM.

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Dual SIM Dual Standby

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Dual SIM capability.

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Gigabit class LTE

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iPhone Xs gets up to 30 minutes more battery than iPhone X. iPhone Xs Max gets you up to an hour and half longer.

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Now to talk about battery life.

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Demo video shot on iPhone Xs.

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Record stereo sound.

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2x faster sensor

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"New era of photography"

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You can now adjust the depth of field of photos!

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Improved bokeh effect.

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Showing off sample photos that have not been retouched.

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Everything is combined for beautiful results.

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New Smart HDR feature. Zero shutter lag due to four frame buffer. Secondary interframes are captured at the same time at different exposure.

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iPhone is capable of doing a trillion operations on every photo you take.

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ISP and Neural Engine work together to make incredible photos.

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7MP front camera.

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12MP wide-angle camera. 12MP telephoto camera.

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You are going to be blown away with the pictures you can take with the iPhone Xs camera.

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"We all love the cameras in our iPhones"

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Back to Phil.

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Demos AR gameplay around table.

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Next up is Directive Games to talk about AR.

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The Homecourt app is able to provide feedback on your shots to help perfect form.

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Using the new iPhone, they are able to track basketball shots.

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Nex Team up to talk about Core ML.

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Bethesda is up to talk about how great CPU and GPU is.

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AR Quick Look lets you look at a 3D object and bring it out into the real world.

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Will run with as little as 1/10th the energy.

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Core ML will get up to 9X faster.

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Walking through Siri Shortcuts app.

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New Clips app launching this fall.

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Still touting A12 bionic chip. Helps apps launch up to 30% faster.

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512GB storage tier.

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A12 Bionic can process 5 trillion neural operations per second.

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A12 Bionic. First 7nm chip.

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Faster Face ID.

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Wider stereo sound.

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Dolby Vision and HDR10

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New 6.5-inch 458 ppi device.

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Protected by IP68. 2 meters for 10 minutes.

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It is made of surgical grade stainless steel. Gorgeous gold finish on front and on the glass. The screen goes top to bottom edge to edge. Covered on the front and back with most durable glass ever on a smartphone. iPhone Xs comes in three finishes. Gold, silver, and space gray.

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Phil is up to tell us about it.

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Video debuts iPhone Xs!

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"I'm excited to show you what is by far the most advanced iPhone we have ever created!"

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98% customers satisfaction.

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Cook touts features of current iPhone X. "iPhone X has changed the industry and along the way it became the number one smartphone in the world."

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So that is Apple Watch. Now let's talk about iPhone

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Tim Cook is back up.

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Silver, Gold, Space Gray.
Stainless Steel Edition will have Space Black and Gold finishes.

Pricing: $399, $499 (Cellular)
Apple Watch Series 3 - $279

Order starting September 14th.
watchOS 5 will be available September 17th.

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Now showing video about Apple Watch Series 4.

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Same battery life as previous generation. 18 hour all-day.

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The irregular rhythm feature has also received FDA clearance.

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It's the first of its kind.

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We've received clearance from the FDA.

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Jeff is back up.

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"Capturing meaningful data about a person's heart in real time is changing the way we practice medicine".

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Dr Benjamin is up to talk about what this means.

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You can take an ECG by putting your finger on the digital crown.

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First ECG product offered over the counter to consumers.

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Third, you can now take an electrocardiogram.

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Second, Apple Watch can now screen your heart rhythm in the background if it detects an irregular rhythm.

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Three new heart features. First, notification if your heart rate is too low.

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Watch can detect if you fall.

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Next generation gyroscope.

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S4 processor. Contains new dual-core 64-bit processor. Up to 2X faster performance.

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Back of is ceramic and sapphire crystal. Radio waves can pass through front and back for improved cellular reception.

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Microphone moved to opposite side to improve phone call clarity.

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The speaker has been completely redesigned. 50% louder.

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There are three variations.

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Breath app is now available as a watchface.

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You can add contacts to your watchface.

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A brand new watchface has up to eight complications.

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You'll see more in each app. New complications show even more information in detail.

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Thinner

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40mm and 44mm

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Screen is 32% and 35% larger.

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Screen pushed right to the edges with curved corners.

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Apple Watch Series 4.

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Video introduction.

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We're taking Apple Watch to the next level and now I'd like to introduce the next generation of Apple Watch.

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Three key features: Connectivity, Fitness, Health.

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Jeff is up to tell us how Apple will take the watch to the next level.

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Apple Watch is most popular watch period.

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So lets get started with the Apple Watch.

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Today we're going to tell you about two of our most personal products.

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We are about to ship our 2 billionth iOS device.

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We aim to put the customer at the center of everything that we do. That's why iOS is not just the world's most advanced operating system. It's the most personal.

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Apple Stores now welcoming over 500 million visitors per year.

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Our stores have become part of the community. They're open, beautiful, inspiring places to gather.

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Tim Cook is on stage!

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We're about to get started!!!

iClarified - 2018-09-12 09:45:12
We will be providing coverage of Apple's September 12th special event at the Steve Jobs Theater beginning September 12th at 10:00am PDT / 1:00pm EDT.

We're likely to see the launch of three new iPhones, a new Apple Watch, and more during the much anticipated keynote. You can find out what to expect by clicking here.


Please follow iClarified on Twitter, Facebook, Google , or RSS to be informed when we get underway!