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Apple has posted a new ad for the 2016 MacBook Pro entitled 'Bulbs'.

Apple has won Twitter's Gold #Customer award that recognizes businesses which used Twitter to revolutionize customer service.

Apple has released Xcode 8.1 bringing support for the new MacBook Pro Touch Bar.

Apple has started selling refurbished iPhone 6s and 6s Plus devices through its online store.

Apple has shut down part of its ambitious car project and laid off dozens of employees as it refocuses the initiative under Bob Mansfield.

Apple SVP Phil Schiller reveals why the company dropped the SD card slot but kept the headphone jack on the new MacBook Pro.

Apple has launched Apple Pay in New Zealand beginning with support for ANZ Visa and Debit cards.

Apple is allegedly planning to release three 'iPhone 8' models all with glass backs in 2017.

Leaked AT&T documents reveal the company is planning to give away a free Apple TV or Fire TV stick with a subscription to its new TV streaming service.

Apple has stopped signing iOS 9.3.5 and 10.0.1, meaning that downgrading or restoring to those firmware versions is no longer possible.

Apple is reportedly planning to launch a new iPhone with a curved OLED display and a glass casing next year.

Apple is now taking pre-orders for the iPhone 7, iPhone 7 Plus, and Apple Watch Series 2.

Apple has released watchOS 3.1.1 beta and tvOS 10.1 beta to developers for testing.

Apple's AirPods may not ship until January missing the holiday shopping season.

Apple may be considering the addition of a new 'Jet White' color option for the iPhone 7 and iPhone 7 Plus.

Apple is reportedly planning to announce and ship a new MacBook Pro this month.

Check out this video that purportedly reveals a leaked LCD & touch screen digitizer, Force Touch gasket, and battery for the Apple Watch 2.

Check out this time lapse of the Apple.com homepage that condenses two decades of pages to just three minutes.

Apple has expanded its Universal Search function on the Apple TV.

Apple and Huawei will see the biggest benefits from Samsung's Galaxy Note 7 disaster.

Apple has just released macOS 10.12 Sierra bringing new features to the Mac including Auto Unlock, Universal Clipboard, Siri, and more!

Apple has selected Lost in Harmony as its free 'App of the Week'.

Apple has been granted EAEU certifications for the iPhone 7 and iPhone 7 Plus, three new models of the Apple Watch, and AirPods.

Marques Brownlee interviews Apple SVP Craig Federighi on the new MacBook Pro.

Seven thieves walked into an Apple Store and stole $13,000 worth of iPhones in Natick, MA.

Check out this beautiful concept that imagines what an Apple wireless keyboard with Touch Bar would look like.

In a lengthy interview following Apple's past down quarter, Apple CEO Tim Cook and SVPs Eddy Cue and Craig Federighi discuss how Apple handles obstacles and continues to improve.

Apple today introduced a significant update to its professional video editing app, Final Cut Pro X, featuring incredible new editing features for the Magnetic Timeline, support for the revolutionary Touch Bar on the new MacBook Pro and a redesigned interface with full support for wide color workflows.

Apple has posted a new video highlighting its accessibility features.

Apple has released Final Cut Pro X 10.3 with a new interface, Magnetic Timeline 2, Wide Color, more video formats, and additional features.

Apple has won an appeal court ruling reinstating a verdict that found Samsung guilty of patent infringement.

Apple has released a new build of iOS 10.1.1 for the iPhone, iPad, and iPod touch.

Apple has posted a new ad for the iPhone 7 entitled 'Dive'.

Apple is planning to release a new app focused on TV Show discovery this week.

Apple is reportedly preparing to release an iMovie update with Touch Bar support; as well as, a Final Cut Pro 10.3 update with improved audio mixing and a flatter interface.

Apple has selected Sonic CD as its free 'App of the Week'.

Apple has been granted a patent for a capacitive fingerprint sensor that works through displays.

Apple has released Motion 5.3 with a redesigned dark interface that puts focus on your motion graphics, optimized Window layouts, wide color support, and more.

Apple has selected Night Sky 4 as its free App of the Week.

Apple is now selling an unlocked SIM-free iPhone 7 and iPhone 7 Plus in the United States.

As part of a redesign of its flagship London Regent Street store, Apple has removed security tethers from devices on display.

Check out this unboxing video of the new ceramic Apple Watch Edition smartwatch.

Check out Apple's first ad for the new MacBook Pro with Touch Bar.

Apple has released Compressor 4.3 with a redesigned dark interface, iTunes Store package preview, and much more.

Apple has released an update to iMovie that brings support for the new MacBook Pro Touch Bar.

J.D. Power has released the results of its Smartphone Satisfaction Study which finds that Apple ranks highest in overall smartphone customer satisfaction among Verizon and T-Mobile customers while Samsung ranks highest among AT&T and Sprint customers.

Check out this video of the Apple Watch Series 2 ejecting water from its speaker in slow motion.

Apple is planning to move its London employees to a spectacular new headquarters at Battersea Power Station.