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The Beats' new 'The Game Before The Game' ad features the iPhone 5s and a brief MacBook appearance.

Check out this funny video of kids trying to use the Apple II computer.

SET Solution has created a new concept video for the rumored Apple television.

Apple has posted a video introducing its new Omotesando retail store in Tokyo, Japan.

Apple has requested removal of the court-appointed compliance monitor that was hired to ensure Apple met all requirements of the antitrust ruling

Apple's stock has closed above $600 for the first time since 2012.

Apple has given its new SVP Retail and Online Stores Angela Ahrendts 113,334 restricted stock units, valued at $68.1 million based on yesterday's closing share price.

You can now watch the entire live stream of Apple's WWDC 2014 Keynote in HD here!

Apple has just released the first iOS 8 Beta to developers for download and testing.

The European Union has opened three in-depth investigations to examine whether decisions by Ireland, the Netherlands and Luxembourg with regard to the corporate income tax of certain specific companies, are in line with EU state aid rules.

Apple has released a MacBook Air SMC update that improves battery life by fixing a drain that may have occurred when the lid was closed.

Apple is readying a new and improved version of its Maps app for iOS 8 that offers transit directions.

Bernstein Research analyst Toni Sacconaghi says he expects Apple to boost its stock buyback plan when it reports earnings next week.

Apple granted NBC a brief look inside its Maiden, North Carolina data center for a news segment entitled, 'A New Kind of Apple Farm'.

Hits from devices running iOS 7.1.2 have been appearing in web logs since last Friday.

Apple has updated its WWDC app with a new design and information about its 2014 conference which runs June 2-6.

Apple has released the second beta of iOS 8 to developers for testing.

Apple today announced that its Board of Directors has authorized another significant increase to the Company’s program to return capital to shareholders.

Apple's 5.5-inch iPhone 6, referred to as the 'iPhone Air', will reportedly feature a super thin design, so thin that suppliers are struggling to produce batteries for it.

Both Dr. Dre and Jimmy lovine are likely to take senior positions at Apple following the acquisition of Beats, reports the WSJ.

Analyst Brian Blair of Rosenblatt Securities recently returned from a trip to Taiwan and claims to have new details about the iWatch.

Bohlin Cywinski Jackson Principal Peter Bohlin discusses working with Steve Jobs and the architecture of Apple’s stores.

GT Advanced has already begun shipping sapphire to Apple partners in China, according to a new report.

Apple has launched an iPhone upgrade event at its U.S. retail stores with increased trade-in values and heavy promotional efforts.

Apple reportedly met with Tesla CEO Elon Musk last spring to discuss partnering with or acquiring the company.

Apple reportedly acquired mapping firm BroadMap in 2013, as well as a note taking app called Catch.

Italy's Antitrust and Competition Authority has launched an investigation into whether Apple, Google, Amazon, and Gameloft mislead users into making purchases in apps that are initially free to download.

Apple has redesigned its Investor Relations site giving it a fresh new look with thinner fonts, larger images, and cleaner lines.

Apple will reportedly update the iPad Air and the iPad mini with its Touch ID fingerprint scanner later this year.

Apple will reportedly launch updated MacBook Airs as soon as tomorrow.

Apple is selling refurbished 2012 11.6-inch MacBook Airs for $599.

Apple is no longer allowing users to update or reinstall an app they've had refunded.

Marissa Mayer, CEO of Yahoo, is focused on building a viable mobile search engine and monetization platform and getting Apple to use Yahoo as its default search engine.

Apple has published its 'iOS Human Interface Guidelines' as an iBook that can be downloaded from the iBookstore.

Apple has released iAd Produce 4.2 bringing support for creating full screen iPhone banners.

Apple's stock underwent a 7-for-1 split this weekend, converting a share that closed at $645.57 on Friday to seven shares valued at $92.22 this morning.

Barclays has downgraded Apple to Equalweight maintaining its $570 price target.

A lawyer for Google testified yesterday that the company has agreed to take over defense of some of the claims in the Apple vs. Samsung case and compensate Samsung should it lose on those claims.

Apple has launched new monthly 'Best of' section on the App Store, starting with the 'Best of April'.

Apple has released Security Update 2014-002 1.0 for OS X which also includes Safari 7.0.3.

Apple is now offering educational pricing on the iPad for the first time.

NTT DOCOMO and Apple today announced that iPad Air and iPad mini with Retina display will be available on the DOCOMO network beginning on Tuesday, June 10th.

Apple has released iTunes 11.2.2 to fix a problem with podcasts and improve stability.

Apple has released a first build of OS X Mavericks 10.9.4 to developers for testing.

Beats Music now features a 14 day trial and a lower $99.99 yearly subscription fee.

Google is reportedly planning to launch a new health service called Google Fit which will collect and aggregate data from fitness trackers and health-related apps.

Apple is reportedly in talks with Comcast about a streaming television service.

Apple has seeded a new version of OS X 10.9.3 to developers and testers, with build number 13D55