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Apple Senior Vice President of Internet Software and Services Eddy Cue revealed that the company is 'completely all-in' on original content in a SXSW interview with Dylan Byers.

Apple has seeded tvOS 11.3 beta 5 to developers for testing.

Apple has posted 110 videos from its WWDC 2011 conference for developers to view.

More evidence that Apple is building its own maps solution has been found in iOS 5

U.S. District Judge Phyllis Hamilton said she will 'probably' rule against Apple's motion to stop Amazon from using the words 'app store' to describe their app store.

Apple plans to open a retail store in El Paso, Texas, just across the border with Mexico

Apple has posted four new ads that highlight the iPhone 11's ability to take 'slofies'.

Apple has released a fifth beta of iOS 9.3 to developers for testing.

Apple is the most intimate brand among millennials, according to MBLM's Brand Intimacy 2018 Report.

ExpressVPN has announced that its latest app update brings native support for all Apple Silicon Macs.

The WSJ uses confidential training manuals, a recording of a store meeting and interviews with more than a dozen current and former employees to reveal some Apple Store secrets

Here's a look back at Apple's holiday ads over the past decade.

The Economist looks at which of today's technology giants might still be around a century after their founding.

The first unlocked iPhones to be sold in the United States have reportedly arrived at the Apple Store.

Apple iOS devices account for 63% of all mobile ad impressions, according to AdFonic's Global AdMetrics Study for Q3 2013.

Apple has seeded tvOS 11.3 beta 4 to developers for testing.

Apple captured 76% of the Japanese smartphone market last month, according to Kantar Worldpanel ComTech.

Apple has announced that it will stop accepting new apps that use UIWebView as of April 2020 and reject app updates that use UIWebView as of December 2020.

Instructions on how to manually set the order your iPhone icons appear on your SpringBoard.

Apple CEO Tim Cook tweeted in remembrance of co-founder Steve Jobs today on what would've been his 66th birthday.

Apple today announced the winners of its Apple Design Awards at WWDC.

The average Apple device has a lifespan of over four years, based on the relationship between active devices and cumulative devices sold.

Apple has been begun offering walk-in sales of the new Retina Display iPad mini.

Apple Stores in the U.S. and Canada will open early on Black Friday for the start of the holiday shopping season.

Apple has stopped signing iOS 11.2.5 which means that downgrading or restoring to that firmware version is no longer possible.

Apple CEO Tim Cook has sent an email to NBC News calling a recent WSJ report on the departure of Jony Ive 'absurd'.

Apple has revealed its design for a beautiful new flagship store in Stockholm, Sweden.

Samsung accused Apple's lawyers of appealing to racial bias and urged Judge Lucy Koh to declare mistrial following closing arguments yesterday.

Apple has updated its list of malware definitions to block the latest variant of Mac Defender that surfaced yesterday.

New Yahoo Screen and PBS apps have been launched for the Apple TV.

Apple's popular Beats Studio Pro headphones are on sale today for a massive 51% off.

The Samsung 27-inch Smart Monitor M8 is on sale for 46% off today!

Apple has filed a trademark application for 'iCloud' in Europe

Netflix CEO Reed Hastings addressed the future of streaming video at The Wall Street Journal's D: All Things Digital conference in Rancho Palos Verdes, California.

A judge has ordered Apple to help the authorities access the iPhone used by Syed Farook, one of the San Bernardino shooters.

Apple is expected to see a record low number of iPad shipments in the first quarter of 2016.

The Plex app for the Apple TV has been updated with a DVR feature that lets you schedule recordings of Live TV and support for closed captioning.

Apple has posted four new 'Switch to iPhone' ads.

Apple has launched a MacBook Bottom Case Replacement Program which will replace the rubber surface of white unibody MacBooks that have separated from the bottom case.

Apple's new 15-inch M2 MacBook Air is on sale for $250 off today!

Apple's upcoming cloud streaming service will transform how we interact with digital music

Apple will reportedly announce its Back-to-School special at WWDC which will bundle a free iPod touch or possibly a $200 iPad discount with the purchase of a Mac.

Jack Dorsey's payment service Square was called Squirrel until a lunch at Apple

Apple is reportedly working on two versions of a smartwatch, a 1.7-inch model for men and a 1.3-inch model for women.

Apple has updated its support site to allow customers to initiate screensharing with support representatives.

Apple SVPs Eddy Cue and Craig Federighi are interviewed by Daring Fireball's John Gruber on The Talk Show.

Vevo has announced a new native tvOS app for Apple TV.

Apple Pay is experiencing a problem that could prevent some users from adding their Visa cards to the service.