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Apple has launched a new website that aims to convince Android users to switch to iPhone.

Apple has released macOS High Sierra 10.13 beta 4 to developers for testing.

Apple has seeded watchOS 4 beta 4 to developers for testing.

Apple has seeded watchOS 5 beta 6 to developers for testing.

Apple has seed tvOS 11 beta 7 to developers for testing.

Checkmate, a chess game for iMessage, has been selected as Apple's free 'App of the Week'.

Apple has selected Tsuro as its free 'App of the Week'.

Apple has reportedly decided to invest $2.7 billion in LG Display's production of OLED displays for smartphones.

Apple is opening its first retail store in Taiwan on Saturday.

Apple is reportedly working in secret with Chinese company Contemporary Amperex Technology on automotive batteries.

Apple has just removed the iPod nano and iPod shuffle from its online store suggesting that the two devices may have been discontinued.

TransferWise has announced support for making money transfers using Apple Pay in the U.S. and several other countries.

Hacker Max Bazaliy has jailbroken the Apple Watch, demonstrating the achievement at the DEFCON security conference in Las Vegas today.

Apple has posted a preview of its upcoming Carpool Karaoke series with Will Smith and James Corden.

The new facial recognition on the iPhone 8 will support Apple Pay, multiple faces, and third party apps.

New drone footage of Apple Park shows continued work on landscaping the massive 175 acre campus.

B&O PLAY has launched its first truly wireless earphones, Beoplay E8.

Apple has posted a new Apple Music ad featuring country singer Brantley Gilbert.

The Apple TV is falling further behind its rivals and will continue to do so, according to a new report from eMarketer.

The ESPN app has been updated to let you watch up to four events simultaneously on the Apple TV.

The United States government has reportedly filed to intervene in Apple's tax dispute with the European Commission.

Apple today unveiled HomePod, a new wireless speaker with Siri.

Apple has released the first public betas of iOS 11 and tvOS 11 for testers to download.

Chip suppliers are reporting slowed demand from non-Apple companies as rivals wait to see what new technologies the iPhone 8 will bring.

Apple has seeded watchOS 4 beta 5 to developers for testing. The build number is 15R5345g.

Apple has launched its 2017 Back to School promotion in Europe offering free Beats wireless headphones with the purchase of an eligible Mac or iPad Pro.

Apple has seeded tvOS 11 beta 6 to developers for testing.

Apple has selected Colorcube as its free 'App of the Week'.

Apple has purchased expensive production equipment worth tens of millions of dollars and is leasing it back to suppliers to ensure it gets the rigid flexible printed circuit boards it needs for the iPhone 8.

Apple has posted a new Earth Day video entitled, 'Can an Apple Grow a Forest?'.

Alleged photos of Apple's A11 processor for the iPhone 8 have been posted online.

Apple has expanded it support for Mobile Phone Billing to Denmark, Hong Kong, and Sweden.

Following the discontinuation of the iPad nano and iPod shuffle, Apple has updated its iPod touch storage tiers.

Apple has stopped signing iOS 10.3.2 which means that downgrading or restoring to that firmware version is no longer possible.

Hacker xerub has posted the decryption key for Apple's Secure Enclave Processor (SEP) firmware.

Apple has added PayPal as a payment option for the App Store and iTunes Store.

Apple has released macOS Sierra 10.12.6 for download via the Mac App Store.

Plex has announced the launch of Live TV and Time Shifting for Apple TV and Android.

iDevices has announced the launch of a new Dimmer Switch that supports Apple HomeKit, Amazon Alexa, and Google Assistant.

Apple's UI Sounds for its HomePod speaker have been discovered in recently released firmware for the unreleased device.

Apple is planning to launch the iPhone 7s, iPhone 7s Plus, and iPhone 8 in just three colors, according to a new report.

Apple CEO Tim Cook is working with Cisco to push for cyber-security insurance discounts when enterprise customers use both Apple and Cisco products.

Apple has announced plans to build a second data center in Denmark at a cost of $921 million.

Apple has reportedly purchased chemical vapor deposition (CVD) machines from Sunic System to a build a 2.5G OLED panel line for research and development in Taiwan.

Apple has released iOS 11 beta 4 to developers for testing.

Apple has posted a new trailer for its upcoming Carpool Karaoke show.

Apple has seeded tvOS 11 beta 5 to developers for testing.

Check out the most recent aerial drone footage of construction progress on Apple Park.