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Apple SVP Phil Schiller reveals why the company dropped the SD card slot but kept the headphone jack on the new MacBook Pro.

Apple has written a letter to Spotify slamming the company for its public criticism of App Store policies and accusing the company of demanding special treatment.

Apple has posted a new ad for the 2016 MacBook Pro entitled 'Bulbs'.

Apple and Huawei will see the biggest benefits from Samsung's Galaxy Note 7 disaster.

Apple has started selling refurbished iPhone 6s and 6s Plus devices through its online store.

Apple has released watchOS 3.1.1 beta and tvOS 10.1 beta to developers for testing.

Apple's AirPods may not ship until January missing the holiday shopping season.

Check out this time lapse of the Apple.com homepage that condenses two decades of pages to just three minutes.

Leaked AT&T documents reveal the company is planning to give away a free Apple TV or Fire TV stick with a subscription to its new TV streaming service.

Apple may be considering the addition of a new 'Jet White' color option for the iPhone 7 and iPhone 7 Plus.

Apple has won an appeal court ruling reinstating a verdict that found Samsung guilty of patent infringement.

Seven thieves walked into an Apple Store and stole $13,000 worth of iPhones in Natick, MA.

Apple has selected Lost in Harmony as its free 'App of the Week'.

Marques Brownlee interviews Apple SVP Craig Federighi on the new MacBook Pro.

Apple has been granted a patent for a capacitive fingerprint sensor that works through displays.

Apple today introduced a significant update to its professional video editing app, Final Cut Pro X, featuring incredible new editing features for the Magnetic Timeline, support for the revolutionary Touch Bar on the new MacBook Pro and a redesigned interface with full support for wide color workflows.

Apple has posted a new video highlighting its accessibility features.

Apple has released Final Cut Pro X 10.3 with a new interface, Magnetic Timeline 2, Wide Color, more video formats, and additional features.

Apple has released macOS Sierra 10.12.1 beta 5 for testing.

Apple is reportedly preparing to release an iMovie update with Touch Bar support; as well as, a Final Cut Pro 10.3 update with improved audio mixing and a flatter interface.

Check out this beautiful concept that imagines what an Apple wireless keyboard with Touch Bar would look like.

Apple is planning to release a new app focused on TV Show discovery this week.

Apple has posted a new ad for the iPhone 7 entitled 'Dive'.

Check out this unboxing video of the new ceramic Apple Watch Edition smartwatch.

Apple has released a new build of iOS 10.1.1 for the iPhone, iPad, and iPod touch.

Apple has announced an expansion of its Volume Purchase Program to additional countries.

Check out this video of the Apple Watch Series 2 ejecting water from its speaker in slow motion.

Kanex GoPower Watch, the first cordless portable charging solution for Apple Watch, it now available for purchase.

Apple has selected Sonic CD as its free 'App of the Week'.

Belkin today announced the Powerhouse Charge Dock for Apple Watch + iPhone offering consumers an easy 2-in-1 solution for charging their devices.

A new report says that Apple's upcoming wireless earphones will feature a custom Bluetooth chip and will target a higher end market than Beats by Dre.

Apple is planning to move its London employees to a spectacular new headquarters at Battersea Power Station.

Apple is now selling an unlocked SIM-free iPhone 7 and iPhone 7 Plus in the United States.

As part of a redesign of its flagship London Regent Street store, Apple has removed security tethers from devices on display.

Apple has selected Night Sky 4 as its free App of the Week.

Apple has released a redesigned Apple Store app which brings a new Discover tab for personalized recommendations on new products, an updated easy to use Account tab, and other improvements.

Apple has released Motion 5.3 with a redesigned dark interface that puts focus on your motion graphics, optimized Window layouts, wide color support, and more.

J.D. Power has released the results of its Smartphone Satisfaction Study which finds that Apple ranks highest in overall smartphone customer satisfaction among Verizon and T-Mobile customers while Samsung ranks highest among AT&T and Sprint customers.

Apple has launched Apple Pay in Russia.

A new leak reveals many of the changes and upgrades Apple will unveil for the iPhone 7.

Check out Apple's first ad for the new MacBook Pro with Touch Bar.

Apple has released Compressor 4.3 with a redesigned dark interface, iTunes Store package preview, and much more.

Apple has released an update to iMovie that brings support for the new MacBook Pro Touch Bar.

Apple has seeded macOS Sierra 10.12.1 beta 4 to developers for testing.

Apple has posted a new Beats ad featuring a whopping 19 celebrities including Nicki Minaj, DJ Khaled, Karlie Kloss, and more.

Apple CEO Tim Cook has responded to a customer's email questioning whether Apple is pulling away from the Mac.

Apple's new Beats Powerbeats3 wireless earphones are now available for purchase.

Apple has released iOS 10.0.3 for the iPhone 7 which fixes an issue that could cause cellular connectivity issues.