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In an exclusive Q&A with Fast Company, Apple CEO Tim Cook discusses the upcoming Apple Watch, how Steve Jobs informs Apple's future, and how Apple lives "outside the box."

Apple has announced the grand openings of Apple Watch shops in France, Japan, and the U.K.

Apple has posted the Apple Watch User Guide online ahead of pre-order deliveries tomorrow.

Apple has announced a new 'Still Up' comedy series starring Antonia Thomas and Craig Roberts.

Apple has updated its TestFlight app with support for Apple WatchKit apps.

Apple has stopped selling the Jawbone Up and Nike+ FuelBand fitness bands ahead of the launch of Apple Watch.

This handy mockup lets you visualize what the bands from the Stainless Steel Apple Watch collection would like on the aluminum Apple Watch Sport.

Apple has added 20 new Flyover location to Apple Maps covering various countries including the U.S., Spain, Italy, Ireland, Australia, France, Mexico, Portugal, South Africa, and New Zealand.

Apple has posted three new Apple Watch ads: Rise, Up, and Us.

Apple has barred felons from working on the construction of Apple Campus 2.

Apple is expected to sell 1 million units of its new Apple Watch on launch weekend.

Apple has announced the availability of developer tools to create spatial experiences for Apple Vision Pro.

Air Canada expanded its in-flight entertainment today with the addition of exclusive Apple TV+ original programming.

Apple has seeded tvOS 17 beta 4 to developers for testing.

Apple has posted a few new guided tours of the Apple Watch to its website.

Images of a new Apple Wireless Keyboard with backlight have been spotted on the online Apple Store.

Apple is inviting users to watch its WWDC 2023 keynote stream which will take place on June 5 at 10am PT.

Apple has announced that it's time for developers to submit their Apple Watch apps to the App Store.

Apple is planning to begin production of a second generation AirTag tracker next year, according to a new report.

Apple may offer personalized engraving services for the Apple Watch just like it does for the iPod and iPad.

We will be providing coverage of Apple's WWDC 2023 keynote beginning June 5th at 10:00am PDT / 1:00pm EDT.

Apple is making Apple Pay decals available to businesses that support the mobile payment method.

New details have emerged on Apple's plans to integrate Beats into iOS, iTunes, and Apple TV.

Apple has announced that you can now apply for an Apple Vision Pro Developer Kit.

Apple has reportedly ordered the production of five to six million Apple Watch units during the first quarter of 2015.

An inside look at the top secret health lab where Apple has been gathering fitness data for the Apple Watch.

Apple has released iOS 8.2 for the iPhone, iPad, and iPod touch featuring support for the Apple Watch.

Apple has released an Apple TV firmware update alongside iOS 8.2.

Apple has shared a video highlighting seventeen big and little things announced at WWDC 2023.

Apple today officially unveiled the 'Apple Watch' featuring revolutionary new technologies and a pioneering user interface.

Apple today announced the Alliance for OpenUSD formed with Pixar, Adobe, Autodesk, NVIDIA, and the Joint Development Foundation (JDF) to promote the standardization, development, evolution, and growth of Pixar’s Universal Scene Description technology.

Apple has released iOS 17 beta 4 and iPadOS 17 beta 4 to developers for testing.

Apple has collaborated with K-pop group NewJeans to create a 'Shot on iPhone' music for their single 'ETA'.

Apple may be planning to increase the price of its next generation iPhone 15, according to a new report.

Apple is giving developers early access to the Apple Watch in a secret lab at its headquarters in Cupertino, California.

Apple has announced new health features for iOS 17, iPadOS 17, and watchOS 10.

Apple has released iOS 15.7.8 and iPadOS 15.7.8 for older iPhone, iPad, and iPod touch devices.

Apple is reportedly targeting an early April launch date for the Apple Watch.

Apple is reportedly outfitting its retail stores with safes to house its gold Edition Apple Watches.

The gold being used in the Apple Watch Edition model is reportedly scratch-resistant.

Apple has updated the Apple TV with an 'Apple Events' channel to offer live streaming of today's media event.

Apple is in talks with HBO to launch its new streaming service, HBO Now, on the Apple TV.

Apple has released macOS Sonoma 14 beta 4 to developers for testing.

J.P. Morgan has increased Apple's price target to $145 taking into account the launch of the Apple Watch in April.

US smartphone shipments declined 24% year over year in the second quarter of 2023, according to a new report.

Apple is planning to use 3D printed parts in its next generation Apple Watch Ultra.

Apple has seeded watchOS 9.6 Release Candidate to developers for testing.

Apple has shared a new 'Pillars of Foundation' video that takes a closer look at some female key characters of the show.