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Apple has posted a new Christmas themed FaceTime ad entitled, 'Under the Covers'

Apple has started selling iBooks Gift Cards in its retail stores.

Apple may be preparing to hold a press event in which they will announce true recurring subscriptions for iOS apps.

Apple may have canceled the white iPhone 4 altogether, according to a new report

German customers can now purchase unlocked iPhone 4s directly from Apple's online store.

John Gruber from Daring Fireball examines Apple's pricing advantage with the iPad and why this is not the case with Macs vs. PCs.

Apple has released an update to their Find My iPhone app that provides the service free and is required for previous users of the application.

Apple's stock rose to just over $300 this morning for the first time in the company's history.

Apple is rumored to be in very early negotiations to acquire Spotify, a music streaming service that offeers unlimited streaming of music from selected labels.

Adobe CTO Kevin Lynch believes Apple is inciting and condoning negative campaigning against Flash.

Apple is looking for a manager to lead a newly-formed creative technology team that will be responsible for driving HTML5 innovation.

Apple today announced that it is releasing a beta version of its AirPrint wireless printing for iPad, iPhone and iPod touch

Apple may be set to release a new Remote App that offers AirPlay controls on Tuesday

Instructions on how to install Plex Media Center on your Apple TV

Apple has added a server option to its configuration choices for the Mac Pro.

Nielsen reports that the Apple iPhone and RIM Blackberry are caught in a statistical dead heat with iPhone edging out RIM to capture the greater smartphone market share in the U.S.

Apple is rapidly eating up Amazon's lead in the e-Reader market, gaining 32% of the market since the iPad's release.

Toshiba has denied rumors that Apple is investing in its new LCD production plant.

Check out this beautiful gallery of destroyed Apple products produced by Michael Tompert and Paul Fairchild.

Firecore has demonstrated the Couch Surfer browser and Last.fm streaming on the new Apple TV via their upcoming aTV Flash (black) installer.

Apple has announced its 12 Days of Christmas giveaway for European customers. "12 Days. 12 Free Downloads"

FaceTime for Mac Beta has a security issue which compromises your Apple ID.

Apple is discounting iPad, iPod, iPhone, and Mac accessories for Cyber Monday.

Piper Jaffray analyst Gene Munster reports that iPads were being sold at a rate of 8.8 units per hour per store on Black Friday

Apple's ship date for the Apple TV has slipped from September to 2-3 weeks from now

Apple issued a press release announcing that they would be live streaming today's 'Back to the Mac' press event; however, the release has since disappeared from their site.

Apple has dropped the price of the Mac Mini in some international markets by up to €100

Both Apple and Google may be interested in purchasing mobile payments startup BOKU

Apple has sent a letter to labels informing them that the length of iTunes Song Previews will be increased to 90 seconds

Apple opened its first store in the city of Quebec, Canada on Saturday to some of the most excited fans we've seen.

Apple is using its entire homepage to tease tomorrow, another day 'you'll never forget'

LG Electronics has unveiled a new Android smartphone, the LG Optimus Black, that features a dramatically brighter 4-inch NOVA display in the world's slimmest 9.2 mm mobile device

Apple has been named 'Marketer of the Decade' after only winning 'Marketer of the Year' once in the last 10 years.

Apple was reportedly in talks with Facebook over Ping for at least 18 months before it launched the service on its own.

Microsoft is preparing to battle it out with Apple in the Mall of America by opening a larger retail store mere yards away from the Apple Store.

Apple has released Xcode 4 Preview 5 to developers which introduces new features and enhancements for tabs, editor panes, and alerts

Apple has unveiled its Black Friday shopping deals for the United States.

Apple is reportedly accelerating its efforts to persuade publishers to join their plan to create a digital newsstand that will sell newspaper and magazine subscriptions.

Bluetooth wireless headphone maker Wi-Gear was not purchased by Apple

The new Apple TV has been hacked to support Bluetooth keyboards and the Wiimote

Apple has surpassed Microsoft in quarterly revenue for the first time in nearly 15 years.

Apple has created another roadblock for jailbreakers and unlockers with the introduction of a baseband requirement on iOS.

Alibaba has received a legitimate takedown request for iPad 2 case listings which may have provided details about the upcoming device.

Chaos ensued after an Apple Store in Beijing removed the limit on how many iPhone 4s could be purchased by one customer, causing police and security to temporarily close the store.

At a media dinner in New York last night, Facebook CTO Bret Taylor said he is "very confident" that Apple and Facebook will find a way to work together on Ping.

Bill Campbell, a close adviser and confidant to some of the Valley's best-known figures, reveals that the rivalry between Google and Apple forced him to cut his ties with the former.

Apple has announced the launch of the iPad Wi-Fi and iPad Wi-Fi + 3G in five Latin American countries on Friday

Apple's new North Carolina data center is expected to begin operations 'any day now' and may even double in size.