WWDC 2010 Live Blog [Finished]

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11:55am - Engadget
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"I put up this slide a little earlier this year. It represents what Apple is all about. We're not just a tech company. Apple is more than that. It's tech and humanity. It's the hardware and the software working together. It's not just a great new camera system, it's the editing too, it's not just a front-facing camera, it's that plus 18 months of work on the software side. It's the complete solution, so all of us don't have to be system integrators."


"I urge you to get your hands on one of these and see it for yourself. I just want to say thanks to the teams that have worked their tails off to create these products."

Jobs is listing off team members to applause...


"And all the rest of the family that just supports us in a thousand ways... awesome job. So this our new baby, I hope you love it as much as we do. Thank you very much."

And that's all she wrote!


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11:45am - gdgt
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“We’ve finally found a way to get these upgrades for free to our iPod touch customers, and we couldn’t be happier. We’ve put together a video to summarize all the features of the iPhone 4, and I’d like to run that now…” Video time.


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11:41am - Engadget
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"Pricing -- there's two colors. White and black. Pricing -- $199 for 16GB, $299 for 32GB."





"AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early."

"So what's our lineup look like? 3GS is now $99. These go on sale June 24th."


"Pre-orders start a week from tomorrow. And we're shipping in 5 countries. In July we're shipping in 18 more."




"Now there's some accessories. A Dock. We have a case -- we call it a Bunker."


"And they come in colors... those are $29. And I'd like to talk for minute about iOS 4 upgrades. For the 3G, not all the features are supported, same with the iPod touch, and this excludes the first generation. Upgrades are free for all these products."

"We finally found a way to get them for free to our iPod touch users."

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11:32am - gdgt
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“We call this FaceTime — video calling. It’s… it’s great. It’s iPhone 4 to iPhone 4 anywhere there is WiFi, and there is no setup required.”


You can switch from the front or rear camera automatically. It’s WiFi-only in 2010, we’re working with the cellular providers to get things ready.”

Video demo time!


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11:32am - Engadget
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"So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive... and I'm going to do the same thing now."

Whoa it froze up for a second. "Now it never freezes up... did you all turn off your WiFi?"

"Hi Jony -- how are you?"

"You know I grew up with the Jetsons... and video calls... and now it's real. What about you?" Jony: "I grew up with the same thing, and it's real now!" Steve: "It is real... especially when people turn off their WiFi." Jony: "We've had to wait an awful long time for this to become reality." Steve: "Okay, let's have lunch soon."


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11:31am - gdgt
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“I think it’s a lot more than people thought it was. What do you think?” Applause. “Well, we’re really pleased with it. But there is one more thing…”

“I think it’s best if I just show you.”

“I really want your WiFi devices off, are they off? Please turn ‘em off if you’ve turned ‘em back on.”

FaceTime — video calling.




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11:29am - Engadget
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"So that is iAd." "I think a lot of people are going to try and win the car. It's a great idea! We're going to turn on iAd on July 1st for all iOS 4 devices."

"We've got advertisers committing to $60m." iAds are projected to represent 48% of the mobile advertising market in the second half of 2010.


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11:26am - gdgt
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“I wanted to pull an ad, Nissan is working on one for their fully electric car… they were hesitant to show it, but I really wanted to show you, so I convinced them.” Showing the interactive Nissan Leaf iAd. Steve registered on the ad with his sjobs email address — laughter.


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11:21am - Engadget
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"Now, iBooks has the iBookstore, and it joins iTunes and the App Store. We have 150 million accounts -- we think it's the biggest on the web. We're number one."

"And that is number seven. Number eight... iAds. Why are we doing iAds? To help our developers earn money."

"So let me tell you some of the brands that will be advertising with us. Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney... those are some of the brands."




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11:18am - MacWorld
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He's showing off Winnie the Pooh.

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11:15am - MacWorld
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Another major milestone. This month they will sell their 100th million iOS device. "There is definitely a market for your applications. No one even comes close to this."

iBooks is coming to the iPhone with iOS 4. Same controls, same highlighting, same bookmarking, same notes as the iPad. It's done really, really well, same bookshelf, the same PDF reading. You can save your PDFs from mail onto your iBooks shelf. And, of course, the iBookstore right on the iPhone.

iBooks on the iPhone, iPad, and iPod touch. What can we do with all these products together? These factors work across these products and wirelessly. You can purchase and download a book wirelessly onto device. Don't have to go through computer or anything. Download the same book to all your devices at no extra charge.


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11:13am - Engadget
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"On the consumer side, we have Google search and Yahoo!, and we're adding Bing." "Microsoft has done a great job on this. Check it out, it's kinda cool."


GM candidate in devs hands today for iOS 4! "It will be out soon."


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11:11am - MacWorld
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Launching Mail as the song plays back. Going to a web page. Pausing Pandora, showing off some stuff in Mail. There's now the unified Inbox, or any of the other inboxes. There's also threading with the number next to the arrow. Show all of the messages from a single conversation.

Now he's going to show off folders. Just hold your finger on an icon until it starts to jiggle, drag one icon on top of the other. Automatically names it based on the category of the apps. "Boom, there's my four apps." Can also put folders in the dock if you want to.

The enterprise integration: even better data protection, mobile device management, wireless app distribution, multiple Exchange accounts, Exchange Server 2010, SSL VPN support.


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11:08am - Engadget
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"There are some big new features -- the first being multitasking. People said you weren't the first, but we figured it out. If you don't do it right, you kill the battery."

"We've added folders, and a whole bunch of other things I won't have time to demo today, but I'd like to demo these few things."

"I'm going to play some music, now I'm going to check some mail. Now I'm going to go to webpage and fine out if we did turn off our WiFi devices."

"I'm gonna go back to mail... and I can swipe to the right and there's the audio controls for whatever audio app I'm using. And let me show you a few things in mail. You can see I have the unified inbox, and I've also got threading. I can see all of the messages in a single conversation."


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11:06am - gdgt
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“I’ve got time…” laughter. “This is a testament to how far we’ve come, isn’t it?”

“come on guys.” Oooookay. “Are we done? So, number six: iPhone OS4. The most advanced mobile OS in the world"

“We’re renaming it! We’re taking away the phone! iOS4.”


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11:05am - Engadget
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Oh my god. Jobs is asking everyone to turn off their network cards and MiFis! He's asking people to set their laptops on the floor.

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11:03am - MacWorld
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Steve's back. "Isn't that awesome?" iMovie for iPhone will be available for $4.99 "If we approve it," quips Steve.

"Our guys were running around like crazy backstage, as you can imagine. There are 570 Wi-Fi base stations operating in this room."

"Oh we either turn everything off or we don't see the demos."

"Several hundred of these things are the MiFi."

Steve is telling us to shut off our MiFi. ain't gonna happen, Steve.

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10:56am - Engadget
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"So we're really happy. We think we have a great camera. But that's not all... because it also records HD video." 720p at 30fps!

"We pioneered tap to focus, and we now have it for video... and we have one click sharing... and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone."

"It's pretty remarkable, but we're going even further." iMovie for iPhone! "I want to show it to you... I want to invite Randy Ubillos..."




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10:53am - gdgt
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“The gyro joins the four other sensors… these phones are getting more and more intelligent about the world around them. So that’s four. Number five. This is a great one. A whole new camera system built into iPhone 4.”

“Everybody loves to talk about the things that are tangible when it comes to photography, like megapixels. But we tend to ask the question: how do we make better pictures?”

“Megapixels are nice, but what cellphone cameras are really about is capturing photons and low-light photography. So we’ve gone from a 3 to a 5 megapixel sensor with a backside illuminated sensor.”

“It’s a way of getting more light to the sensor… also, when most people increase the megapixels, they make the pixel sensors smaller. We’ve kept them the same size so they capture more photons. We’ve got a 5x digital zome, tap to focus, and LED flash.”

“The pictures are marvelous.” Showing photos: “These were taken right off the iPhone 4, shows you what kind of quality we can get.”




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10:49am - Engadget
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Dual mics, 802.11n WiFi, GPS, compass, accelerometer.

"Number four, we have another new piece of hardware. We're adding a gyroscope."

"We're adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis. It's perfect for gaming."

"I'd like to give you a demo of this. And since this does not require the network... I should be okay."

"This is a little app that we wrote..." It's a stack of wood in 3D space.




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10:47am - MacWorld
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iPhone 4 is powered by the A4 chip. Designed by our Apple's own team; pull the back off the phone and you'll see that it's packed to the gills. There's the A4 chip, and it's pretty tiny.


Because the iPhone 4 is 2x horizontally and vertically of the iPhone display, existing apps won't look weird if they're not updated. They should look just like regular iPhone apps.

Micro SIM tray. Went to micro-SIM because they need the space. Biggest single component in the phone is the battery. They made it a little bit bigger.


The battery's a little bit bigger, Jobs says. 40% more talk time. Because the battery is bigger and because the A4 is so good at power management, the battery life is better. Up to 40 percent more talk time, from 5 hours to 7 hours; 6 hours of 3G browsing; 10 hours of Wi-Fi browsing; 10 hours of video; 40 hours of music; 300 hours of standby.


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10:44am - MacWorld
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Retina display is 3.5 inch, but 960x640 display (4x time as much pixels); 326 ppi; 800:1 contrast ratio, which is 4x better than 3GS. It's always hard to trust live demos on the Internet. IPS display like the iPad and iMac means that it'll have great color fidelity, brightness, and angle of view. Using the same IPS tech that they use in iPad/iMac. Provides better color and wider viewing angle. Better than OLED, Steve thinks for these types of display. Incredibly sharp text, images, and video. 78% pixels on an iPad on the iPhone.

Existing apps run fine on retina display, but look even better, because iPhone OS automatically renders text in higher resolution, and all controls.

If you do a little bit of work and open up the app and put in higher resolution artwork, they'll look stunning. "So we suggest that you do that."

We don't think anybody's going to come close. Your display is your window into the Internet, into your media, into your apps, into your software. Most important single component into the hardware. It's the best window on the planet.

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10:40am - gdgt
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Uh oh, network troubles up on stage. Steve: “You could do me a favor by getting off of WiFi.” Nice hat tip to the Google IO keynote foibles. Switched to backup iPhone 4, errored with: “Could not activate cellular network.” Laughs. “Yeah, I know…”

Steve’s given up on web pages — showing photos now. “It kinda comes down to what do you want to be looking at all day long? … I’ll try one more time here. Well, I’m sorry guys, I just don’t know what’s going on. Scott, you got any suggestions?” Someone shouts “Verizon!”

Demo over. Steve is clearly not too stoked.


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10:37am - Engadget
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"Why is that important? Let's say we want to draw the letter A -- as you can see, we can get far more precision. And we play all sorts of tricks." He's showing anti aliasing.

"Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch."

"People haven't even dreamed about a display like this. But there's more -- it turns out there's a magic number that is right around this ppi that when you hold it away from your face... all of sudden things start to look like continues curves. Like text in a fine printed book."

"We are comfortably over that limit. Here's a normal display on the left, and the RD on the right. Can you see it?"

"Once you use a Retina Display, you can't go back. When you get to character based languages it's also striking. And it's not just text. It's images and video as well." "Pretty amazing, isn't it?" "So I'd like to show this to you live. I have a 3GS here, and I've got a new iPhone 4."

"So let me get them both fired up here."








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10:35am - Engadget
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"This doesn't look like Apple... what are these lines? They are part of the primary structural elements of the phone... this is part of brilliant engineering. It uses the band as part of the antenna system!"

"It's never been done before."

"It's the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don't think there's another consumer product like this. So this is our all new design for the iPhone 4. And that's the first one."

"Second one, this is a biggie. Something we call the Retina Display. What's that? In any display there are pixels. We dramatically increased the pixel density, Four times the amount."





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10:31am - Engadget
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"You gotta see this in person. This is beyond the doubt, the most precise thing, and one of the most beautiful we've ever made. Glass on the front and back, and steel around the sides. It's like a beautiful old Leica camera."

"And it's really thin. This is the new iPhone 4."

"It is 24% thinner than the iPhone 3GS."

"As a matter of fact, it is the thinnest smartphone on the planet."

"Here are the volume controls... we have a front facing camera, micro SIM tray, camera and LED flash on the back..."

"Bottom, mic, top, headset jack, noise cancellation mic..."










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10:29am - gdgt
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“In 2007, iPhone reinvented what we think of as a phone. It’s hard to remember what it was like before iPhone!” Heh. “There were a few apps, but there was no free market for apps, there was no App Store. We started to change all that in 2007. In 2008, we added 3G networking and the App Store.”

“In 2009 the iPhone 3GS was twice as fast. For 2010 we’re going to take the biggest leap since the original iPhone.” Huge applause.

“We’re introducing iPhone 4.”

“Now, this is really hot. There are well over 100 new features, but I’m going to cover 8 new features of the iPhone 4. The first: an all new design.”

“Now, stop me if you’ve already seen this.” Huge laughter and cheering.


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10:29am - World
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Now he's going to talk about the iPhone. A lot of stats and market research floating around and some are okay and some are questionable. Here are two pieces of data to help you make your own decision. Q1 of 2010 Nielsen says the smartphone marketshare in the US: RIM is #1 with 35%, iPhone is #2 with 28%, WIndows Mobile #3 with 19%, Android #4 with 9%, and Other tied with 9%. In Q1 2010, the iPhone's marketshare was over 3x that of Android. US Mobile browser usage from Net Applications, for May 2010. iPhone has 58.2% of the entire mobile browser usage in the U.S. Over 2.5x as #2 which is Android, at 22.7%. "This may help you put things in perspective."

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10:27am - gdgt
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“Just last week, we crossed five BILLION downloads.” Big applause. “This next thing is my favorite thing is my favorite stat of the whole show. As you know, 70% of revenue goes to the developer. How much have we paid you to date? Just a few days ago we crossed a BILLION dollars.”

“It is one of the greatest things we get to do. And that’s what makes the App Store the most vibrant app community on the planet. 5b downloads and a healthy ecosystem, and we’re thrilled with it. Now, I’d like to talk about the iPhone.”


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10:26am - Engadget
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Steve Jobs: "You know he was playing that in real time there... that's pretty cool."

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10:25am - Engadget
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"Next up, Activision. Karthik Bala is here to tell us about Guitar Hero." "We developed a brand new experience for the iPhone and iPod touch..." "The game comes with classic rock from Queen and the Rolling Stones..." "As you can see we have the obvious tapping mechanics. With the introduction of a new strumming mechanic, our team has made gameplay perfect."

"You can start rocking out today -- it's available in the app store for $2.99."


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10:22am - MacWorld
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It's the same farm on Facebook on your phone. Can use in-app purchases to add cash and coins and buy things, like a Snow Leopard that's only avialable on the iPhone. Why all the time for Farmville? Because on Facebook it's based on Flash. And on the iPhone, it's got a native app! That's the message here. Farmville will be available on iPhone by the end of June, in time for the one year anniversary of the game.

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10:19am - Engadget:
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"Thank you for having us today. Today we're introducing 'Farming' for the iPhone. 'Farmville' is our most popular game, and we're excited to bring it to the most popular mobile platform in the world."

"We have over 70m active users. They've raised over $2m for Haiti."

Demo


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10:15am - gdgt:
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“Two months ago we launched Netflix on the iPad. It’s been one of the top 10 most downloaded apps in the App Store…”

“There is one feature request we’ve consistently gotten… and I’m happy to announce Netflix for the iPhone coming this summer for free.”

Demoing the app. Uses adaptive video playback — seamless switching between networks. (ie 3G!) Reed: “Thank you everyone, Netflix for iPhone coming this summer!” Applause. Steve: “Next up: Zynga.”


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10:14am - MacWorld:
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He's going to highlight eBay. eBay came out with an iPhone app last year. "We launched the eBay applicaiton on the iPhone last year—10 million downlaods. It did $600 million of volume in its first year. It's going to do $1.5 billion to $2 billion this year."—John Donahoe, eBay CEO

Three new apps on the App Store: here's Netflix. Netflix CEO Reed Hastings is on stage.


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10:13am - Engadget:
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"So we have two platforms we support. Now you've heard about our process of approving apps. We get about 15k submissions a week. They come in at up to 30 different languages."

"Guess what? 95% of all apps submitted are approved within 7 days."

"What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would. 2: It uses private APIs... and if they change the app will break... and the third reason? They crash."

"If you were in our shoes, you'd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on..."


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10:11am - gdgt:
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“So that is my update for the iPad.” Big applause. “Next, I’d like to talk about the App Store, something near and dear to all of us. Now, I want to make something really clear.”

“We support two platforms at Apple. Two. The first is HTML5, a fully-open, uncontrolled platform that is forged and defined by standards bodies. We fully support HTML5. Apple’s browsers are in the lead in terms of supporting the full HTML5 standard, and we are behind this 100%. It is fully open.”

“The second platform we support is the App Store. It’s a curated platform with 225,000 apps. It’s a vibrant community — there’s nowhere else you can find this many apps.”




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10:08am - MacWorld:
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Some enhancements to iBooks. First, you can also make notes (they look like yellow sticky notes.) In addition, they've added a control to tap and add a bookmark. Table of contents will show you bookmarks and notes. Also added the ability to view and read PDFs. There's a little Books/PDF selector at the top. Whole new bookshelf for PDFs. You can navigate and flip through them.


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10:08am - gdgt:
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“Let me show you some of these great apps…” Pulse, Gowalla, eBay, webMD, Iron Man, the list goes on. Showing off Elements… email: “I earned more on the sales of Elements for iPad the first day than on the past 5 years of Google ads on periodictable.com” Heh. Steve: “This is what we LOVE to hear from you guys.” Chuckles.

“I’d like to tell you about one of our apps we’re updating today: iBooks. … I’ve got a few stats for you. In the first 65 days, users have downloaded over 5m books, that’s about 2.5 books per iPad, which is terrific.”

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10:06am - Engadget:
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"We're in 10 countries today, we'll be in 19 by July. So there are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. That's about 17 apps per iPad that have already been downloaded. That's a great number. Let me show you a few."

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10:04am
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Showing a clip of international excitement


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10:03am - gdgt:
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it IS magical. I know it, because I got this email…” Guy apparently got a girl interested in him with his iPad.

We’ve sold over 2m iPads. That’s one every three seconds. iPad is now in ten countries.”

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10:01am - Engadget:
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"We have a great conference for you this week. Over 5200 attendees, 57 countries, and we sold out in eight days." [Steve Jobs]

"We apologize to folks who couldn't be here... this is the biggest place we can get, so... anyway."

"We're excited about this year's conference and thrilled to have you here."

"I want to give you some updates, and I want to start with the iPad. It's changing the way we experience the web, email, photos, maps, video, you name it. It's a whole new way to interact with the internet, apps, content and media."


09:56 gdgt: “Good morning ladies and gentlemen, welcome to the WWDC 2010 keynote address. Please turn off all cellphones and PDAs.” PDAs? Really? Actually, would have been better if they asked the audience to “turn off all iPhones and iPads.”


Apple has begun seating the press, half an hour early!

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We will be live blogging Steve Job's WWDC 2010 Keynote address here starting at 10am PST / 1pm EST. Highly anticipated events like this tend to bring down servers so we will use a collection of quotes from a various sources to give you the best coverage possible.





***THANKS: A big thanks to Gdgt, Engadget, and MacWorld who had the best coverage this time around :)