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A four pack of Apple AirTag trackers are on sale for just $64.99 today.

Apple has unveiled the new 14-inch MacBook Pro with the M5 chip, featuring a huge leap in AI performance, a next-gen GPU, and up to 24 hours of battery life.

Apple unveils its upgraded Vision Pro, featuring the powerful M5 chip for faster performance and a new Dual Knit Band for improved comfort. Pre-order today.

Apple has debuted the trailer for the upcoming second season of 'Palm Royale.'

Apple has lost its bid to pause a ban on Apple Watch in the United States.

Shop the best audio & wearable deals for Prime Day. Get AirPods 4 for just $89 and Apple Watch SE for $169.99, plus savings on Apple Watch Ultra.

macOS Tahoe 26.1 beta references "Pro Display XDR Camera" and "Desk View Camera," hinting at a major upgrade for Apple's high-end display.

Apple is reportedly shelving its cheaper Vision Pro headset to speed up work on smart glasses, a major shift in its mixed-reality strategy.

Apple has seeded the third beta of iOS 26.1 and iPadOS 26.1 to developers for testing.

Apple has teased the imminent launch of a new M5 MacBook Pro, sharing a video of the laptop's silhouette with a cryptic message.

Live updates from Apple's September 9 'Awe dropping' keynote, where the company is expected to unveil iPhone 17, Apple Watch Ultra 3, AirPods Pro 3, and more.

Apple has released the third beta of macOS Tahoe 26.1 to developers for testing.

Apple has posted a new ad for its Vision Pro headset entitled, 'Hello Apple Vision Pro'.

Apple is acquiring computer vision startup Prompt AI in an acqui-hire aimed at bolstering its AI and smart home divisions.

Apple plans to remove the blood-oxygen feature of its Apple Watch to avoid an import ban in the United States.

Analyst Ming-Chi Kuo reports Apple's foldable iPhone hinge will be cheaper than expected, with Foxconn securing the lead on production through a new joint venture.

Apple has seeded the third beta of tvOS 26.1 to developers for testing.

Apple has officially released watchOS 10.3 for Apple Watch.

Apple is expanding the roles of Eddy Cue and Craig Federighi as longtime COO Jeff Williams prepares to retire at the end of the year.

Apple has seeded the third beta of watchOS 26.1 to developers for testing.

Apple overhauls its Security Bounty, doubling its top reward to a record $2 million to encourage research into sophisticated mercenary spyware exploits.

Apple has seeded the third beta of visionOS 26.1 to developers for testing.

Apple's new hypertension notifications feature is now available in Canada, allowing Apple Watch to passively monitor for signs of chronic high blood pressure.

Apple has released tvOS 17.3 for the Apple TV.

Apple and Spectrum SportsNet are bringing live Los Angeles Lakers games to Apple Vision Pro in Immersive Video starting with the 2025-26 NBA season.

Testing tied to macOS Tahoe reportedly suggests Apple will release a base M5 MacBook Pro this year, with M5 Air and M5 Pro/Max models coming in 2026.

Apple shared a guided tour of Apple Vision Pro following the launch of pre-orders for the headset this morning.

Apple is reportedly in the final stages of settling its DMA antitrust dispute with the EU, a move that would let the company avoid further large fines.

Apple has shared a behind the scenes look at the making of its new Vision Pro headset.

Watch Apple's 'Design is how it works' video. The montage, featuring a famous Steve Jobs quote, highlights the design of iPhone, iOS, and more.

Apple is partnering with the NBA to live stream select Lakers games in Immersive Video, bringing an exclusive courtside experience to the Vision Pro headset.

Apple has released a beta firmware update for AirPods Pro 3, AirPods Pro 2 and AirPods 4. The build number is 8B5014c.

Apple is reportedly positioning hardware chief John Ternus as Tim Cook's eventual successor amid major leadership changes.

Apple details upcoming App Store changes for Texas, including age verification and parental consent, while warning of potential user privacy risks.

The Underdogs are back in a new ad that takes aim at the PC 'Blue Screen of Death.' Watch the team's Apple products save the day during a trade show crisis.

Apple is reportedly preparing to announce a $140 million per year deal for U.S. Formula 1 streaming rights at the upcoming U.S. Grand Prix in Austin.

Apple has released new 8A358 firmware for AirPods Pro 2 and AirPods 4. Here's what's new and how to update your AirPods now.

Apple has seeded the second beta of iOS 26.1 and iPadOS 26.1 to developers for testing.

Apple has shared the official teaser for 'Pluribus,' its upcoming drama from Vince Gilligan, the writer and director of 'Breaking Bad' and co-creator of 'Better Call Saul'.

Apple has released the second beta of macOS Tahoe 26.1 to developers for testing.

Apple's new M4 MacBook Air (13-inch, 16GB/256GB) is back on sale for just $799 in all four colors — a $200 discount and the lowest price ever. Track price history on iClarified.

Apple has seeded the second beta of tvOS 26.1 to developers for testing.

Apple has seeded the second beta of watchOS 26.1 to developers for testing.

Apple has seeded the second beta of visionOS 26.1 to developers for testing.

Apple has reportedly paused development on a cheaper Vision Pro headset, shifting resources to accelerate its work on new smart glasses to compete with Meta.

Apple's popular AirPods 4 are on sale today for just $89.99.

See photos from the global launch of the iPhone 17, iPhone Air, and Pro models as customers get their hands on the new devices at Apple Stores worldwide.

Epic Games reports a 60% drop in user drop-off for its iOS store after Apple removed 'deceptive' scare screens and streamlined the installation process.