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Apple is appointing Vanessa Trigub as its Vice President of Stores and Retail Operations globally, according to a new report.

Apple has announced that it will offer a new Apple Watch Activity Challenge and will host special Today at Apple sessions for Heart Month.

Apple has started selling the Belkin iPhone Mount with MagSafe for Apple TV 4K.

Apple has seeded the second release candidate of tvOS 18.2 to developers for testing.

Apple has released macOS Sequoia 15.6 beta 2 to developers for testing.

Apple has stopped signing iOS 18.6.2. This means users who have updated to iOS 26 can no longer downgrade or restore to any version of iOS 18.

Apple has announced a Black Friday and Cyber Monday shopping event that kicks off on November 24, 2023.

Early reviews of the new iPhone 16e have arrived ahead of its official release on February 28, 2025.

Apple has announced 'Time to Walk', a new audio walking experience for Apple Fitness+ and Apple Watch.

Apple has released iOS 18.4 Release Candidate and iPadOS 18.4 Release Candidate to developers for testing.

Apple is considering bringing cellular connectivity to Macs for the first time, according to a new report.

The Apple Watch Series 9 is on sale today for 25% off!

Apple has seeded the sixth beta of tvOS 26 to developers for testing.

Apple has seeded the first release candidate of tvOS 18.2 to developers for testing.

Spotify and Epic Games have issued statements on the new developer fee structure announced by Apple today.

Apple has announced that Apple Books is now the official audiobook home for Reese’s Book Club.

Apple plans to release some of its new artificial intelligence features on October 28, according to a new report.

Apple's low-cost MacBook could feature colorful finishes first developed for the M2 MacBook Air, according to a new leak ahead of March 4.

Apple today introduced a new 15-inch M2 MacBook Air features up to 18 hours of battery life.

Apple has released tvOS 17.2 for the Apple TV.

Apple has pulled its new Apple at Work Film, 'The Underdogs: OOO (Out Of Office),' following a backlash from Thai lawmakers, influencers, and citizens.

Apple has released the macOS Tahoe 26.2 Release Candidate (25C56) to developers. The update adds the Edge Light virtual ring light feature and other improvements.

Apple's AirPods Max 2 are now available for a new record-low of $499, with all five colors discounted.

Apple's recently announced special event on September 15th may be focused on Apple Watch and iPad, not iPhone.

We will be providing coverage of Apple's September 9th, 2014 keynote beginning at 10:00am PST / 1:00pm EST.

Apple has officially released macOS Sequoia 15.1 for download.

Apple has seeded the fifth beta of tvOS 26 to developers for testing.

Apple today announced new Apple Watch cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models.

Apple's iOS 26.4 beta adds a new CarPlay entitlement for voice AI apps, enabling tools like ChatGPT and Gemini to run in the car.

Google's new #MadeByGoogle ad for the Pixel 10 mocks Apple for its delayed AI and Siri features, telling users they could just 'change your phone.'

Apple has debuted a new 'M1 Ultra' chip which it touts as the the next giant leap for Apple silicon and the Mac.

Apple has debuted watchOS 4 featuring a proactive Siri watch face that displays the information users need most throughout the day, personalized Activity coaching and an entirely new music experience.

Apple releases new 8A356 firmware for AirPods Pro 2 and AirPods 4. Here's what's new and how to update your AirPods now.

Apple has released iOS 18.7, 16.7.12, 15.8.5 and iPadOS 18.7, 16.7.12, 15.8.5 software updates for older iPhone and iPad devices.

Apple today announced financial results for its fiscal 2025 second quarter ended March 29, 2025.

Apple has released iOS 18.2 beta 4 and iPadOS 18.2 beta 4 to developers for testing.

Apple has seeded the third beta of watchOS 11.2 for Apple Watch to developers for testing.

Here's a roundup of discounts available on Apple's iPad for Black Friday.

Apple's rumored giant foldable device allegedly features under-display Face ID.

Goldman Sachs CEO David Solomon hinted at an early exit from the company's partnership with Apple for the Apple Card during an earnings call today.

Google mocks Apple's latest iOS 26 features in a new Pixel ad, highlighting how similar they are to tools Android users have had for years.

Apple has officially announced that its WWDC 2020 keynote will take place on June 22 at 10am PDT.

Apple has been granted a temporary pause on the ban of Apple Watch Series 9 and Apple Watch Ultra 2 sales in the United States.

Apple has seeded the third beta of tvOS 18.2 to developers for testing.

The European Commission has announced the preliminary conclusion of its Apple antitrust investigation, finding the company in breach of competition law.

The new Apple Pencil Pro is on sale for $109.99 today, its lowest price ever.

Apple has released macOS Sequoia 15.6 beta to developers for testing.

Apple has posted a new ad for 'Apple Music Classical', a new app dedicated to classical music.