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Tim Cook revealed that Apple plans to open an API for the Universal Search feature on the Apple TV.

GoPro has debuted a new HERO12 Black action camera with Up to 2x longer runtimes, 5.3K and 4K HDR video, wireless audio support for Apple AirPods, and more.

Apple has seeded tvOS 17 beta 8 to developers for testing.

Apple has officially released macOS Ventura 13.5.2 for Mac.

Apple is designating the original Apple TV, several iPods, and other devices as obsolete on September 8th, one day before its big press event.

Apple has released an update to the Apple Support app that adds helpful information about nearby locations.

Apple has shared the official trailer for its upcoming series 'The Super Models'.

Games developed for the new Apple TV must support the Apple TV remote and may not require the use of a controller.

Apple has started notifying developers who've been selected to receive a new Apple TV developer kit that they can now place their order.

Apple has shared the official teaser trailer for its upcoming 'Monarch: Legacy of Monsters' series based on Legendary's Monsterverse.

Apple has released iOS 17 beta 8 and iPadOS 17 beta 8 to developers for testing.

Apple has announced it will hold an 'Apple Music Festival' this September at London's Roundhouse featuring Pharrell Williams, One Direction, Florence + The Machine, Disclosure, and other popular artists.

Apple has released macOS Sonoma 14 beta 7 to developers for testing.

Apple has released watchOS 2.0 to the public. WatchOS 2.0 was to arrive on September 16th but a significant bug delayed its release.

Apple has seeded watchOS 10 beta 7 to developers for testing.

Apple has addressed concerns with its streaming music acknowledging that there is still 'a bit of homework to be done.'

Apple has starting contacting recent Apple TV customers to arrange a recall of their device due to a faulty part.

Apple has taken over all 24 display windows at the iconic Selfridges department store with a massive floral Apple Watch installation.

Apple reportedly plans to hold its iPhone 6s event on September 9th and unveil a new Apple TV at the same time.

Apple is working on a more laptop-like Magic Keyboard for the iPad, according to a new report.

The Apple Store app has been updated with the ability to make purchases using Apple Gift Cards.

A new rumor has Apple introducing Smart Bands for the Apple Watch in 2016.

Apple has seeded tvOS 17 beta 7 to developers for testing.

Apple has posted four new Apple Music 'Discover' ads.

Apple has released iTunes 12.2.2 update for download with improvements to Apple Music

Apple may be planning to introduce a new woven style case to replace the leather case for its iPhone 15 lineup.

Apple has announced that its Apple Card high-yield Savings account offered by Goldman Sachs has reached over $10 billion in deposits

Apple has announced the winners of the 2015 Apple Design Awards at WWDC 2015.

Apple has announced that Ellie Goulding will be opening the Apple Music Festival on September 19th.

Ian Rogers, senior director of Apple Music and former CEO of Beats Music, is leaving abruptly leaving Apple.

Apple may introduce a new 'iPhone 15 Ultra' model as its flagship device this year, replacing the 'Pro Max' model.

The Samsung ViewFinity S9 5K Monitor is now available to order providing Apple users with a possible alternative to the Studio Display.

Apple is reportedly preparing to launch new gold and rose gold colored versions of the Apple Watch Sport, as well as, a new iPad mini and updated iMacs, later this year.

Apple is set to announce its next generation Apple TV in September alongside the next generation iPhone.

Apple has released iOS 17 beta 7 and iPadOS 17 beta 7 to developers for testing.

Apple has purportedly lowered its 2H23 build plan for iPhone 15 due to both supply and demand issues.

Apple has seeded watchOS 10 beta 6 to developers for testing.

Analyst Trip Chowdhry from Global Equities Research Analyst believes that Apple has sold 7 million Apple Watches and has shipped 2.5 million of those orders. By the end of 2015, Apple could deliver up to 40 million Apple Watches.

Apple has posted a new iPhone ad for Apple Pay.

The Apple Watch Ultra is on sale today for $99.01 off!

Apple has released macOS Sonoma 14 beta 6 to developers for testing.

Apple may sell an optional USB4 Gen2 data transfer cable for the iPhone 15 Pro.

Apple has launched a new L/XL Sport Band size for Apple Watch users with larger wrists and a Link Bracelet Kit that lets users increase the size of their Link Bracelet.

Apple has announced that 11 million users have signed up for the free trial of Apple Music.

Apple has released iOS 8.4.1 with Apple Music improvements and bug fixes

Apple has posted three new Apple Music ads touting the service as a place to discover and connect with new music.

Global smartphone shipments could decline to a decade low in 2023 with forecasts down 6% to 1.15 billion units.

Apple has seeded tvOS 17 beta 6 to developers for testing.