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Apple has shared a new ad for AirPods Pro 2 ahead of an update that switches the Lightning port for USB-C.

Lamborghini has announced that it will be the first automative brand to use augmented reality for the launch of its new Huracán EVO RWD Spyder.

Both Fiat Chrysler Automobile and Volkswagen announced today that customers who purchase a new CarPlay equipped vehicle will get a free six month subscription to Apple Music.

The new Apple TV 4K has gained some new features in addition to the more powerful A12 Bionic processor.

Apple will reportedly release new 14-inch and 16-inch MacBook Pros with Liquid Retina XDR displays later this year.

Another report corroborates rumors that Apple is working on high-end over-ear headphones with its own branding.

Apple has seeded tvOS 15.4 release candidate to developers for testing.

Apple is extending its company trademark to include jewelry and watches ahead of a rumored iWatch device.

Apple has posted the Apple Watch User Guide online ahead of pre-order deliveries tomorrow.

Apple has updated its TestFlight app with support for Apple WatchKit apps.

Apple has reportedly been interviewing senior executives in the payments industry as it moves ahead with a plan to get into the electronic payments business.

Apple is planning to release a cheaper MacBook Air this year, according to a new report.

Apple may be planning to release a new 30W GaN charger this year.

Sonos has announced that its now possible to control streaming of Apple Music on Sonos devices using Alexa.

Fibaro has announced a new home automation line compatible with Apple HomeKit. The first three new devices available are the Fibaro Flood Sensor, Fibaro Motion Sensor and Fibaro Door/Window Sensor.

Apple reportedly approached former ESPN star Bill Simmons about producing an exclusive podcast.

LG has unveiled a new UltraFine 6K Monitor (model 32U990A) that could rival Apple's Pro Display XDR and Studio Display.

Apple will purportedly switch to LTPO displays for more than one of its next generation iPhone models.

Apple is planning to hold its September media to announce the iPhone 6s and new Apple TV at the Bill Graham Civic Auditorium, according to Hoodline sources.

Apple is reportedly planning to introduce some new animated wallpapers to the iPhone 6s that resemble the Motion watch face from the Apple Watch.

Apple has announced a season two renewal of its comedy series 'Acapulco'.

Apple is reportedly set to release a plethora of new products in Q3 including revamped iPad Air and iPad mini tablets, the much anticipated iWatch in two sizes, a new 4.7-inch iPhone 6, an upgraded Apple TV, an all-new 12-inch MacBook and updates to the MacBook Pro lineup!

Foxconn is putting another quarter-billion dollars into its Indian manufacturing operations, with plans to build a new factory in Tamil Nadu focused on producing iPhone enclosures.

At least one of Apple's new iPhone 14 models is behind schedule, according to a new report.

Meta and Oakley have launched the Oakley Meta HSTN smart glasses, featuring a 12MP ultra-wide camera, 3K video, open-ear audio, and built-in AI—designed for athletes and active users.

Comcast says Apple is exploring the development of a set-top box in a statement filed with the FCC.

Apple today introduced an all-new version of its popular 13-inch MacBook Pro featuring a Retina display and all flash storage in a new compact design.

Apple's rumored mixed reality headset will feature fifteen cameras, according to a new report.

Apple CEO Tim Cook has issued a statement following an IDC report that has Apple Watch market share dropping 71% year over year.

Apple has released watchOS 4.2.3 and tvOS 11.2.6 for download.

The Amazon Fire TV has overtaken the Apple TV as the third most popular media streaming device.

Apple has shared a first look at 'Liaison', its upcoming thriller starring Vincent Cassel and Eva Green.

Stephen Hackett has posted a video look at the 'Designed by Apple in California' book that is accompanied by actual products.

Apple has released iOS 12.3 beta 2 to developers for testing.

Apple has seeded tvOS 15.4 beta 5 to developers for testing.

Apple has shared the official trailer for its upcoming series 'The Super Models'.

Apple has debuted the official trailer for 'The Big Cigar,' a new limited series starring André Holland as Black Panther leader Huey P. Newton.

Apple has acquired iFixit, a site popular for its in-depth teardowns of Apple products. CEO Kyle Wiens announced the acquisition on the website earlier today noting that Apple offered the company "a number we couldn't refuse".

Apple's changes to App Store regulations in the EU are now available in iPadOS 18 beta 2.

Apple has invited select developers to an online accessibility event taking place Thursday, April 23.

Apple has acknowledged that its new HomePod speaker may leave white rings on the surface of wood furniture.

Apple has unveiled new Beats Powerbeats Pro earphones that are completely wireless.

Apple is planning to open its first retail store in Taiwan.

Check out this concept from CURVED that imagines the new Apple TV as an HDMI dongle.

Apple TV+ has announced a series order for 'The Crowded Room', a seasonal anthology that will be produced by Apple Studios and New Regency.

In a recent interview, Apple SVP Eddy Cue vehemently disagrees that the company's innovation has slowed over the past ten years.

Apple captured 44% of total global smartphone revenue in 2021 with annual revenue of $196 billion, according to a new report.

Apple has updated its Apple Store app with support for the iPhone 5.