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Angela Ahrendts recently sent a video to Apple Store employees entitled 'Keep it confidential - a message from Angela'.

Apple has officially announced that the Apple Watch will be available to pre-order at 12:01 AM PDT on April 10th.

Emergency crews are responding to a large fire that has broken out in Apple's Mesa Arizona facility that appears to be caused by solar panels on the roof.

Mark Parker, Nike CEO & President, discusses wearable technology and the company's partnership with Apple.

The Clear to-do and reminders app has been updated with support for the Apple Watch, Interactive Notifications, and Handoff.

Yahoo has announced that its Mobile Developer Suite now includes analytics for the Apple Watch.

Check out this stainless steel Apple Watch with Link Bracelet that was gold plated with 18K gold.

Conan O'Brien has posted a new video introducing the 'Apple Watch Hand' for customers with wrist tattoos.

Consumer Reports has named the Apple Watch its top-rated smartwatch.

In time for the second round of the Stanley Cup Playoffs and upcoming Triple Crown, NBC Sports Live Extra is now available on Apple TV.

Apple today announced financial results for its fiscal 2015 second quarter ended March 28, 2015.

Check out these beautiful 3D exploded renders of the Apple Watch.

Apple has won the 2014 Award for Overall Product Placement in the Brandcameo Product Placement Awards, appearing in 9 out of 35 films that topped the U.S. weekend box office.

Apple has updated ResearchKit with iPad support, new tasks, bug fixes, and more

Apple has quietly started curating the Games section of the U.S. App Store instead of using generated lists to highlight new titles.

Apple has agreed to settle a lawsuit filed by A123 Systems accusing the company of poaching its employees to build a 'large-scale battery division'.

The Twitterrific app has been updated with support for the Apple Watch.

Apple has released the fifth beta seed of OS X Yosemite 10.10.4 to developers for download and testing

Geek Watch is a new app that turns your Apple Watch into an old-school calculator watch.

Instructions on how to enable Airplane Mode on the Apple Watch and the iPhone at the same time.

Apple's next generation iPhone may feature the company's new alloy of 7000 Series aluminum that was created for the Apple Watch.

Apple SVP of Retail, Angela Ahrendts, tells employees that 'the days of waiting in line and crossing fingers for a product are over for our customers'.

The next generation Apple TV will not support 4K video, according to a new report.

Today, Apple gave its retail employees newly designed shirts to be worn during the Apple Watch launch.

Griffin Technology has announced Griffin WatchStand, the first accessory in their new line of products for Apple Watch.

Apple has posted some temporary solutions that can fix the Messages app after it's been crashed by a specific series of unicode characters.

Apple has released iOS 8.4 Beta 3 to developers for download and testing

Cultured Code has announced the release of its Things to-do app for the Apple Watch.

Apple's new app store for the Apple Watch is now live.

Apple has acquired Israeli camera technology company LinX Computational Imaging Ltd.

Apple today unveiled its all-new MacBook that weighs just two pounds and is 13.1 mm thin.

Apple has posted four new 'Shot on iPhone 6' videos to YouTube as part of its continuing campaign to highlight the camera on the iPhone 6.

Tim Cook made a surprise visit to the Covent Garden Apple Store in London as his international tour continues.

AppleCare+ pricing for the upcoming Apple Watch has allegedly been revealed.

Apple has launched a new CNNgo channel featuring on-demand content and live streaming on the Apple TV.

Watch Apple CEO Tim Cook deliver George Washington University's 2015 commencement speech.

Apple has released its 2015 Environmental Responsibility Report, covering fiscal year 2014.

TuneIn Radio Pro has been updated with support for the Apple Watch and CarPlay.

Users who pre-ordered the Apple Watch are seeing their order status change to 'Preparing for Shipment'.

During a visit to Berlin, Apple CEO Tim Cook reportedly told Apple Store Kurfürstendamm employees that he wears his Apple Watch in the shower.

Check out this video that shows the ten default Apple Watch faces and their possible complications.

The Apple Watch S1 SiP (System-in-Package) has over 30 individual components.

The complex Apple watch has been x-rayed by iFixIt in their latest teardown

Unbox Therapy takes a Diamond Tester to the Apple Watch to check if it's really using sapphire crystal display glass.

Apple CEO Tim Cook was spotted visiting the Palo Alto Apple Store today.

Apple has launched an iPhone and iPad trade-in program in China.

Apple has issued a statement revealing that it participated in the new 'Becoming Steve Jobs' book out of a "sense of responsibility".

Apple has updated Final Cut Pro with bug fixes and improvements to accuracy when dragging a selected range in the timeline