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Apple has posted a new Apple Watch Series 2 - Close Your Rings ad entitled, 'Catch, Swim, Play'.

Apple today announced financial results for its fiscal 2013 fourth quarter ended September 28, 2013. The Company posted quarterly revenue of $37.5 billion and quarterly net profit of $7.5 billion, or $8.26 per diluted share.

Apple has released the tvOS GM seed to developers ahead of new Apple TV 4 that is set to arrive next week.

An Apple Store 'Genius' accidentally gave a customer a hard drive full of internal Apple documents.

Apple has issued a press release announcing its FY 13 Fourth Quarter Results Conference Call.

Apple has released iOS 14.0.1 and iPadOS 14.0.1 for iPhone, iPad, and iPod touch.

Japan Display will supply OLED screens for the next generation Apple Watch that is expected to launch later this year.

Despite expectations, Apple may not be able to ship a 5G iPhone by 2020, according to UBS analyst Timothy Arcuri.

Apple has debuted the official trailer for the second season of its musical comedy 'Schmigadoon!'.

The FCC has approved the iPad Pro and Apple Pencil ahead of their upcoming release.

Apple has stopped signing iOS 13.7, preventing users from being able to downgrade or restore to that firmware.

Apple has seeded tvOS 10.2 beta 2 to developers for testing.

Apple has launched an Instagram account that features #ShotoniPhone photos and videos.

Apple has released macOS 11 Big Sur Beta 8 to developers for testing.

Apple has released iPhone 14 and iPhone 14 Plus Silicone Cases in four new colors.

Apple has officially unveiled new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 accessories for its computers.

Apple's decoration of the Yerba Buena Center for the Arts is nearing completion.

Apple has released the first public beta of iOS 14.2 and iPadOS 14.2 for testing.

Apple has announced 'Silo' (FKA 'Wool'), a new 10-episode drama series based on Hugh Howey's New York Times bestselling trilogy of dystopian novels.

The downward spiral of the tablet market continued in the second quarter of 2017.

Apple has released macOS Monterey 12.2 beta 2 to developers for testing.

Apple today announced that it expects sales of its new Apple TV to top one million units later this week.

Nike has announced an update to the 'Nike Run Club' app for iPhone and Apple Watch.

Apple has released tvOS Beta 3 to developers for testing.

Apple is reportedly preparing to launch a new 4K 21.5-inch iMac next week and the iPad Pro in early November.

iOS 14.5 beta 1 is prompting users to set a default music service for Siri.

Apple is dealing with an outage that is affecting multiple iCloud services and Photos.

Apple has released macOS 11 Big Sur Beta 7 to developers for testing.

Apple has requested a court hearing on its motion to intervene in Lodsys' case against iOS developers.

iFixit has posted a teardown of Apple's new 13-inch iPad Air with M2.

Apple has released the iOS 14 gold master seed and iPadOS 14 gold master seed to developers.

Jeni's Splendid Ice Creams has collaborated with Apple to create a Ted Lasso 'Biscuits With The Boss' flavor.

A US district judge has ordered Apple to pay $506 million to the University of Wisconsin-Madison's patent licensing arm, over doubling the damages previously awarded by a jury.

Apple has released tvOS 10.1.1 for the Apple TV.

Kanex has announced the release of its GoPlay Sidekick wireless game controller for iPhone, iPad, and Apple TV.

Apple is not expected to unveil a new Apple Watch until mid-2016 at the earliest, according to a new report.

For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple.

Tim Cook intervened to help a relocated customer get his AT&T iPhone unlocked.

Apple has increased the cost of out-of-warranty iPhone battery replacements by $20 for most models.

Apple has revealed the top 25 most popular apps compromised by XcodeGhost malware.

Apple will announce fiscal 2022 first quarter results on January 27, according to notice posted to the company's investor relations site.

iFixit has posted a teardown of the new fourth generation Apple TV.

Apple has posted a message to developers to address the recent XcodeGhost malware attack.

Apple will list the top 25 apps compromised by XcodeGhost malware and make it easier for Chinese app developers to download its development tools.

A Cape Cod teen is crediting the Apple Watch with saving his life.

Apple has released a macOS Catalina 10.15.6 Supplemental Update Beta that resolves issues with connecting to Wi-Fi networks and fixes an iCloud Drive syncing issue.

New York City police officers are handing out fliers asking Apple users to upgrade their iPhone, iPad, and iPod touch devices to iOS 7.

Apple today announced 'Real Madrid: Until The End', a new documentary series coming to Apple TV+ on March 10, 2023.