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Following a recommendation from the National Advertising Division (NAD), Apple has removed the 'Available Now' tag from its Apple Intelligence website.

Apple is refuting allegations that it copied the iPhone design from Sony and has presented a 'purple' iPhone prototype as proof.

Specs, names, and pricing for Apple's entire iPhone 12 lineup have purportedly been leaked.

Early reviews of the new Apple Watch Series 10 have arrived ahead of its official release on September 20, 2024.

Jefferies' analyst Peter Misek has reduced his forecast for iPhone sales and lowered his price target for Apple to $420 from $500.

Apple has moved the iPhone 18 series into mass production testing. Expect a familiar design paired with major internal upgrades like the 2nm A20 Pro chip.

The tvOS 26.4 beta adds a Continuous Audio Connection setting to fix Apple TV audio dropouts and removes the legacy iTunes apps.

Verizon has announced that it will launch Wi-Fi Calling for iOS devices early next year.

iPhone assemblers Foxconn and Luxshare Precision are looking to land orders for the rumored Apple Car.

Apple's AirPods Pro 3 are on sale for $199 ahead of Memorial Day, offering a $50 discount on the latest earbuds with ANC, heart rate tracking, and Live Translation.

Apple is still far from an all-screen iPhone, with a smaller Dynamic Island expected for the iPhone 18 Pro as under-display tech faces challenges.

Apple has released the official trailer for season two of 'Sugar,' starring Colin Farrell. The eight-episode season premieres June 19 on Apple TV.

Apple plans to keep iPhone 18 prices unchanged despite rising memory, chip, and component costs, according to analyst Ming-Chi Kuo.

Patchworks has revealed ITG Edge, a new 'breakthrough' iPhone 6 and iPhone 6 plus tempered-glass screen protector that provides protection for cracks, scratches, and more.

Apple TV won seven Critics Choice Awards, with honors for F1, Pluribus, The Studio, and Severance across film and television categories.

Vevo has signed deals to bring its music video streaming app to the Apple TV and Samsung televisions.

Apple has updated its leadership page, adding new design vice presidents and updating titles for executives including Eddy Cue and Katherine Adams.

Swiss regulators are investigating whether Apple's NFC access rules unfairly limit competition with Apple Pay on iPhone and Apple Watch.

Apple's Emergency SOS via satellite launches in Mexico. The feature lets iPhone 14 or later and Apple Watch Ultra 3 users message for help without cell service.

Apple is planning to launch two 'iPhone 13' models with displays that feature a 120Hz refresh rate next year.

New details about the features of the next generation Apple Watch Series 10 have allegedly been leaked.

Apple's AirPods Pro 3 have hit a new all-time low price of just $169. Grab the premium wireless earbuds for $80 off their regular retail price while you can!

A new rumor claims Apple has delayed under-display Face ID for the iPhone 18 Pro, meaning the Dynamic Island design may remain unchanged.

Leaked iOS 26 code reveals specs for Apple's upcoming home hub and points to a new, unannounced home accessory with sensors and camera features.

Apple's new Houston facility is shipping American-made AI servers ahead of schedule, part of its push to onshore manufacturing and power Apple Intelligence.

Apple is finally nearing the launch of its much rumored new iPad Pro and iPad Air models.

iOS and Android are nearing total domination of the worldwide smartphone market, according to the latest numbers from IDC.

The iPhone 5s was the top selling smartphone in October and helped Apple quadruple its monthly market share in China.

Leaked Apple code points to Touch ID support for the Apple Watch, likely debuting in a major 2026 redesign with a new processor.

The global wearables market grew 35.1% year over year in the third quarter of 2020, according to a new report from IDC.

Apple today introduced the Apple Watch Series 3 featuring built-in cellular and a new barometric altimeter that measure relative elevation.

Conan O'Brien has created an ad for Samsung following consumer concern that the iPhone 6 could bend in your pocket.

Apple today introduced new 'Apple One' subscription bundles which let you access a variety of the company's services with a single plan.

Apple is considering the addition of a new higher-end 'iPhone Ultra' in 2024.

Apple's next generation iPhone 16 Pro could feature the thinnest bezel ever on a smartphone.

Check out this iPhone 7 concept by Hasan Kaymak that imagines what the iPhone would look like if it featured the same style display as the Samsung Galaxy S6 Edge.

External drive prices at Apple are soaring amid storage shortages, with some models tripling and inventory nearly sold out.

Apple is fighting the EU's Digital Markets Act in court, calling the rules "hugely onerous" and a threat to the privacy and security of iPhone users.

Apple has released iOS 26.4.2 and iPadOS 26.4.2 for the iPhone and iPad. Download the latest software update today for important security patches and bug fixes.

Apple has announced the expanded use of recycled content across its products including certified recycled gold and more than double the use of recycled tungsten, rare earth elements, and cobalt.

A number of Apple's official MagSafe cases for the iPhone 13 and iPhone 12 are on sale today.

Apple's first foldable iPhone has hit engineering snags during testing, with sources warning the production timeline could be pushed back.

Watch Apple's 'Hello, MacBook Neo' introduction video showcasing the $599 laptop, its colorful design, A18 Pro chip, and Apple Intelligence features.

Apple's contract manufacturers Hon Hai, Compal, Wistron, and Pegatron have joined the company in its legal fight against Qualcomm.

AuthenTec, a security solutions company Apple recently agreed to acquire, has sold off its embedded security division to Inside Secure for $48.

Apple has cut Vision Pro production and reduced ad spend by 95% amid weak demand, with Q4 shipments forecast to drop to just 45,000 units.

Apple has unveiled a first look at 'Last Seen,' a new thriller series starring Patrick Brammall. The six-episode drama premieres September 9, 2026.

A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14.