Apple Shares 'Hello, MacBook Neo' Introduction Video [Watch]

Apple has released the first official video introducing the MacBook Neo, offering a closer look at its new entry-level laptop. Titled "Hello, MacBook Neo," the spot highlights the $599 machine's colorful design, A18 Pro chip, and integration with the broader Apple ecosystem.

Set to the track "Presto" by Hark Madley, the commercial opens with a stylized sequence showing the computer coming together by hand. It starts with the bare aluminum chassis before bringing in the 13-inch Liquid Retina display. In a neat visual trick, the screen's internal layers are squeezed and stretched before snapping into the top case, followed by a flurry of individual keys raining down to assemble the Magic Keyboard.


Apple leans heavily into the laptop's fresh aesthetic to separate it from the rest of the Mac lineup. The video cycles through the four available finishes, showcasing blush, indigo, silver, and a vibrant new citrus. It highlights how the design is color-matched from top to bottom, zooming in to show that even the rubber feet on the underside of the casing share the exact same hue as the rest of the machine. To emphasize its portable 2.7-pound frame, the ad shows the laptop being tossed, spun, and balanced on one hand.

The commercial then shifts focus to the internals, introducing the A18 Pro chip. Bringing an iPhone-class processor to a Mac is an unusual move for the lineup, and Apple uses a rapid montage of everyday tasks to demonstrate the silicon is up to the job. The video shows users smoothly jumping between apps like Logic Pro, Calendar, Safari, and various games. The sequence shows the fanless machine smoothly handling a full desktop operating system.

Apple Intelligence also appears prominently, reinforcing that the company's latest software features aren't restricted to its premium hardware. The spot demonstrates the Clean Up tool instantly removing unwanted people from a photo of a soccer game. It also highlights the native ChatGPT integration built into macOS Tahoe, showing a user typing a quick prompt to generate a six-week training program right on the desktop.

Rather than lingering on every single port, quick cuts run through the remaining physical hardware. The ad highlights the 1080p FaceTime HD camera, the Touch ID sensor processing an Apple Pay transaction, and the new side-firing speakers pushing spatial audio with Dolby Atmos during an action movie scene.


The commercial wraps up by leaning into Apple's ecosystem advantage. It demonstrates how seamlessly the laptop pairs with a smartphone by dragging a photo of a praying mantis from the iPhone Mirroring app straight into a Mac document.

Apple officially announced the MacBook Neo earlier today. The laptop starts at $599, or $499 for education customers, positioning it against premium Chromebooks and entry-level Windows PCs. Pre-orders are open now ahead of the retail launch on Wednesday, March 11.

Take a look at the video below.