They say Apple has got some brilliant marketing, but the simplicity and targeting of these ads really are something else. Sure, geeks and techies from here to Kalamazoo will "lmao" and have a wide assortment of superlatives for describing these to their "friends" on blogs everywhere. Apple has really targeted mainstream consumers quite heavily in the past few years and shows no signs of changing course. Meanwhile, recent Sprint Evo ads showing rocketships and Droid commercials showing sinister-appearing machine red eyes stand in stark edgy contrast to Apple's MO of marketing. The hardware and software can be debated day and night. But there's much much more going on here than can be explained to techies everywhere via a convenient list of features. Yes, it's one thing to pronounce Apple as falling behind and declare doom and gloom. But it's another thing entirely to put your money down and bet against the company.
DEAR APPLE ADVERTISING AGENCY. you have officially placed your hands on the iPhone in an unsanctioned manor. Every commercial must be re done as the phone is being held incorrectly in every single commercial.