July 4, 2022
Steve Jobs Responds to Criticism of New iTunes Icon

Steve Jobs Responds to Criticism of New iTunes Icon

Posted September 3, 2010 at 4:20pm by iClarified · 21404 views
Steve Jobs has responded a customer who emailed to complain about how much the new iTunes logo sucked, according to Wired.

Joshua Kopac, who oversees design work for advertising firm ValuLeads, sent Jobs this email.


Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….

We disagree.

Sent from my iPhone


While brand recognition might be an issue with the new iTunes logo, the bigger problem isn't that Apple removed the CD but that the icon is amateurish in design. It doesn't compare to other Apple logos like QuickTime, Safari, Finder etc.

Customers are also complaining about the new iTunes design which is now almost completely gray with cartoonish elements such as the check marks. Apple may be trying to highlight the colorful elements of the iTunes Store with this new design; however, most users spend more time managing their iTunes Library then in the Store.

These changes have already led to such packages as iTunes 109 which will revert the design elements of iTunes 10 back to the colorful ones of iTunes 9.

Read More [via MacRumors]

Steve Jobs Responds to Criticism of New iTunes Icon
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x86tech - September 5, 2010 at 1:38pm
Wow. KeePass is inline with the new iTunes icon!
boreddrummer - September 4, 2010 at 3:19pm
the new logo is very amateur though it's true, yucky
adee - September 4, 2010 at 8:08am
I LIKE IT! there, i said it!
t11chb - September 4, 2010 at 7:16am
The answer is simple! If it bothers you so much, put the old icon into the new package, done!
Londis - September 4, 2010 at 5:51am
I am not sure if the icon or the application's name is relevant to what it does anymore. iTunes started off as a music manager but has grown to encompass so many different types of media like books & movies. Also using this app to sync with iphones, ipads is making the whole experience messy. I wanted to put some pdfs I made onto to my iphone so I had to first put them into iTunes for it to sync them to the phone? I don't want a 'PDF' category in my music library!!! What will my dj software think of it when it picks it up!! Oh, maybe the better way was to email them to the phone?!? Messy. So i don't think the icon is relevant to the app anymore neither the apps name. I could go on but you get the point!
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