JMP Research analyst Alex Gauna writes this morning that the new Apple TV is selling out in many of Apple's U.S. retail stores, according to Barrons.
"We were not particularly surprised when we couldn't get our hands on the Apple TV over this past introductory weekend in San Francisco, but when the scarcity persisted into this week it got us to checking and we subsequently learned that stores across the nation were selling out of their inventory on the same day as receipt in Boston, Chicago, New York and Washington D.C.," he writes, "and online representatives corroborated this strength extends beyond our 20+ store checks."
Gauna estimates that the Apple TV is selling at a rate one quarter to one third that of the iPad, or at least 1 million units a quarter.
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"We were not particularly surprised when we couldn't get our hands on the Apple TV over this past introductory weekend in San Francisco, but when the scarcity persisted into this week it got us to checking and we subsequently learned that stores across the nation were selling out of their inventory on the same day as receipt in Boston, Chicago, New York and Washington D.C.," he writes, "and online representatives corroborated this strength extends beyond our 20+ store checks."
Gauna estimates that the Apple TV is selling at a rate one quarter to one third that of the iPad, or at least 1 million units a quarter.
Read More