Piper Jaffray analyst Gene Munster reports that iPads were being sold at a rate of 8.8 units per hour per store on Black Friday, according to FORTUNE.
Munster believes this is in line with his prediction that Apple will sell 5.5 million iPads this quarter.
Munster also estimated that Macs were leaving the stores at 8.2 units per hour per store, down from 8.3 last year and 13 two years ago. "While Mac sales were flat y/y," he writes, "we believe it is too early to make a call on Macs in the Dec. quarter. Note that Mac NPD data in the first month of the quarter (Oct.) was up 20% y/y."
"Most notable in our observations we noticed that the iPad is gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful. The bottom line is that Apple's addressable market is expanding with the iPad."
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Munster believes this is in line with his prediction that Apple will sell 5.5 million iPads this quarter.
Munster also estimated that Macs were leaving the stores at 8.2 units per hour per store, down from 8.3 last year and 13 two years ago. "While Mac sales were flat y/y," he writes, "we believe it is too early to make a call on Macs in the Dec. quarter. Note that Mac NPD data in the first month of the quarter (Oct.) was up 20% y/y."
"Most notable in our observations we noticed that the iPad is gaining traction (driven by lower price vs. the Mac) among demographics in which the Mac has historically not been successful. The bottom line is that Apple's addressable market is expanding with the iPad."
Read More