Microsoft to Discontinue the Zune Media Player?

Microsoft plans to discontinue the Zune, their answer to the Apple iPod, according to Bloomberg.

Microsoft Corp. will stop introducing new versions of the Zune music and video player because of tepid demand, letting the company shift its focus to other devices, according to a person familiar with the decision. Microsoft will concentrate on putting Zune software onto mobile phones, such as those running its Windows operating system, said the person, who declined to be identified because the decision hasn’t been announced.

Microsoft decline to comment on the matter saying, "We have nothing to announce about another Zune device -- but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America," the company said in an e-mailed statement. "We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms."


Nokia and Microsoft recently signed a milestone agreement that will see Windows Phone 7 used as the operating system for future Nokia smartphones. Perhaps Microsoft wisely wants to concentrate more of its mobile efforts on their new OS.

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