Analyst Maynard Um with UBS Investment Research believes that if Apple would release a HDTV it could increase its market cap by $100 billion, or $100 per share in incremental value, reports AppleInsider.
"We believe Apple is most likely to target the fusion of TV and (set-top box) market, the connected TV, as it enables Apple to add value through its innovative hardware/ease of use, iTunes ecosystem and provide a better overall consumer experience," Um wrote in a note to investors on Monday.
The estimated increase of $100 billion in market cap is based on Apple obtaining a similar share of the industry value as other major players like Sony, Samsung, and Philips.
"If we assume that the market capitalizations are overstated because of the diversified business of each company, we still believe there is opportunity for Apple to gain an incremental $50 billion in market capitalization," Um said.
Rumors of an Apple branded television have long existed. Recently, a former Apple executive was reported to have leaked information that Apple is teaming up with a major OEM to sell an iOS powered television.
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"We believe Apple is most likely to target the fusion of TV and (set-top box) market, the connected TV, as it enables Apple to add value through its innovative hardware/ease of use, iTunes ecosystem and provide a better overall consumer experience," Um wrote in a note to investors on Monday.
The estimated increase of $100 billion in market cap is based on Apple obtaining a similar share of the industry value as other major players like Sony, Samsung, and Philips.
"If we assume that the market capitalizations are overstated because of the diversified business of each company, we still believe there is opportunity for Apple to gain an incremental $50 billion in market capitalization," Um said.
Rumors of an Apple branded television have long existed. Recently, a former Apple executive was reported to have leaked information that Apple is teaming up with a major OEM to sell an iOS powered television.
Read More