May 27, 2024
Can Seinfeld Save Vista?

Can Seinfeld Save Vista?

Posted August 22, 2008 at 10:26am by iClarified
Microsoft has enlisted Seinfeld for a $300 million advertising campaign meant to boost its deteriorating image.

The WSJ reports that Seinfeld will appear alongside Microsoft Chairman Bill Gates in the new advertising campaign. He will be paid $10 million for his appearance.

The new ad effort is likely to use some variation of the slogan "Windows, Not Walls," according to WSJ sources. Debuting Sept. 4, it is one of the largest efforts in Microsoft history.

Microsoft must improve its old sluggish image if they want to compete with Apple in the future. "They are not seen as cool," says Robert Passikoff, president of Brand Keys, a New York branding firm. "Apple is cool. Can anyone even recall a Microsoft ad? No."

In an email to Microsoft employees in July, Microsoft Chief Executive Steve Ballmer wrote, "Now it's time to tell our story."

He added: "In the weeks ahead, we'll launch a campaign to address any lingering doubts our customers may have about Windows Vista." He said that later in the year the company will roll out "a more comprehensive effort to redefine the meaning and value of Windows for our customers."

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Can Seinfeld Save Vista?
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Comments (4)
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BonDo - August 23, 2008 at 1:56am
The million dollar question is how many actors or actresses that do not use an Apple or will admit to be using Windows? It is true that Apple is cooler to have than a PC. Have you ever saw a celeb that will openly carry a Microsoft Zune or Dell/IBM laptop in any prints? Seinfeld was the ad boy for other products in the 80's & 90's which launched his carrier. Now it is just for his retirement fund. Good luck!
Ivan - August 22, 2008 at 6:35pm
The funny thing is in Seinfeld he used a Apple Computer which was clear in the background. This is so funny:)
brindy - August 22, 2008 at 12:59pm
Kill your career by advertising Vista - $10m is a nice retirement package!
iPhabio - August 22, 2008 at 11:32am
Bringing a former comediant to improve credibility. NOW I'm convinced Vista doesn't suck.
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