Steve Jobs on Simplifying the Television: 'I Finally Cracked It'

Steve Jobs on Simplifying the Television: 'I Finally Cracked It'

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Steve Jobs wanted to make an easy to use, integrated television set, and told Walter Isaacson that, 'I finally cracked it', reports the Washington Post.

Currently, the company sells a device called the Apple TV which interfaces with iTunes to play your media content. Analysts have long predicted that the company will launch a full television set, and it appears that they may be right.

"He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant," Isaacson wrote in his upcoming biography.

"'I'd like to create an integrated television set that is completely easy to use,' he told me. 'It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. 'It will have the simplest user interface you could imagine. I finally cracked it.'"

It's estimated that Steve Jobs may have left Apple with up to four years of products in the pipeline. The iPhone 5 is thought to be the last product completely overseen by Jobs.

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Steve Jobs on Simplifying the Television: 'I Finally Cracked It'

DacksMac - October 22, 2011 at 2:06pm
Either everything you all said or he is simply just making a freakin tv. That's it, a tv with hope that his customers will buy one and if not then Apple will discontinue it. big deal. It seems that everyone makes the assumption that Apple makes a product and then puts a gun to everyone's head to buy it. They are a hardware company with a huge footprint in software. Let them invent, let them innovate, let them sale, let them fail.
Tonny - October 22, 2011 at 11:40am
Funny ! What a couple of dorks !
lm - October 22, 2011 at 11:03am
Does Jobs think that all people are so stupid that they cannot use a standard tv or DVD player. Maybe he aims his products at the lowest of all the people who can also be easily ripped off.
kamatis is dumb - October 22, 2011 at 3:17am
umm, i think you misread what site you were on....dork. you're just as brainwashed as the rest, you're visiting an APPLE NEWS SITE! epic fail for you.
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