Apple Charitable Matching Program Raises $2.6 Million in Two Months

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Posted November 10, 2011 at 11:29pm by Shalom Levytam

Apple's charitable matching program has raised more than $2.6 million dollars for nonprofit organizations since mid-September, reports AppleInsider.

The program was announced by CEO Tim Cook in an email to employees.

We are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.

Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we'll expand it to other parts of the world over time.

So far employees have raised $1.3 million and this number can only rise as time goes on and the program expands.

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Apple Charitable Matching Program Raises $2.6 Million in Two Months

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Russell - November 13, 2011 at 9:34pm

After reading the whole article at appleinsider.com, I noticed only the employee's $1.3m contributions will go to charities. Apple's "donations" will be spend on themselves. "The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations." What a scam.

Russell - November 11, 2011 at 12:55am

About f'ing time they give something to charitable organizations. Too bad they only do it if an employee does it first!

ksider - November 13, 2011 at 5:45pm

They should "give-back" by paying decent wages in the non-US assembly lines.