Samsung Edges Past iPhone in Consumer Perception After New Ad Campaign?

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Posted December 14, 2011 at 7:44pm by Shalom Levytam

Samsung has just edged past the iPhone in consumer perception in the US following a series of ads that mocks the iPhone and its fans, reports YouGov.

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The iPhone's buzz score began sinking around November 28, with a buzz score of 33 - the current score is 25. Samsung, whose buzz score was 19 compared to the iPhone's 29 on October 3rd, is now at 26.

So far Samsung has released three ads that mock iPhone fans: Already Here, 4G Enabled, and Movies & Music.

Do you think these ads are working for Samsung?

Samsung Edges Past iPhone in Consumer Perception After New Ad Campaign?

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Comments (8)

Comments are closed for this article.

Darrance - January 8, 2012 at 12:32pm

Help, I've been infmored and I can't become ignorant.

Anonymous - December 15, 2011 at 2:20pm

Apple has about 2 maybe 3 years with decent devices and then it is done, it is now a case on who takes over and it currently looks like Android is it

iPorwin - December 15, 2011 at 5:57am

I'll still stick to Apple

Josmaknolavic - December 15, 2011 at 1:17am

Bla bla bla... Samsung is the best copy cat comp... Lol...

Tony - December 14, 2011 at 9:14pm

I had every single iPhone that came out (2g,3g.3gs.4) and was using it with t-mobile.Every time I got android phone as a upgrade with t-mobile,I ended up selling it on ebay (G2,Hd2 HTC something,Galaxy S,G2X ) .And I was gonna do the same thing with Galaxy S 2 ,but this phone is fricking amazing.FAST FAST FAST and the most important ,battery life is good,not as good as iphone,but lets say 82%-88% compare iphone's 100% .I am stress free now with all unlocking and jaeilbraking bullshit I been through for 5 years.