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Samsung Edges Past iPhone in Consumer Perception After New Ad Campaign?

Samsung Edges Past iPhone in Consumer Perception After New Ad Campaign?

Posted December 14, 2011 at 7:44pm by
Samsung has just edged past the iPhone in consumer perception in the US following a series of ads that mocks the iPhone and its fans, reports YouGov.

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.


The iPhone's buzz score began sinking around November 28, with a buzz score of 33 - the current score is 25. Samsung, whose buzz score was 19 compared to the iPhone's 29 on October 3rd, is now at 26.


So far Samsung has released three ads that mock iPhone fans: Already Here, 4G Enabled, and Movies & Music.

Do you think these ads are working for Samsung?


Samsung Edges Past iPhone in Consumer Perception After New Ad Campaign?
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Comments (6)
Comments are closed for this article.
Anonymous
Anonymous - December 15, 2011 at 2:20pm
Apple has about 2 maybe 3 years with decent devices and then it is done, it is now a case on who takes over and it currently looks like Android is it
iPorwin
iPorwin - December 15, 2011 at 5:57am
I'll still stick to Apple
Tony
Tony - December 14, 2011 at 9:14pm
I had every single iPhone that came out (2g, 3g, 3gs, 4) and was using it with T-Mobile. Every time I got an Android phone as an upgrade with T-Mobile, I ended up selling it on eBay (G2, HD2, HTC, Galaxy S, G2X). And I was going to do the same thing with the Galaxy S 2, but this phone is amazing. It is fast and most importantly, battery life is good, not as good as iPhone, but let's say 82%-88% compared to iPhone's 100%. I am stress free now with all the unlocking and jailbreaking I have been through for 5 years.
Max
Max - December 14, 2011 at 11:06pm
I completely agree with you. I'm on the same boat. I love my SGS2!!! No more JB!
smt
smt - December 14, 2011 at 7:53pm
not sure is it working for samsung. GO samsung. we have something to joke about. (ps.: i on I4s)
Jaylou180
Jaylou180 - December 14, 2011 at 8:38pm
I have a iPhone 4 and a Motorola Atix 4g. My next phone will be a Galaxy s2 with ICS.
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