Chinese Official Says Proview Owns iPad Trademark

Chinese Official Says Proview Owns iPad Trademark

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A senior official with the State Administration for Industry and Commerce (SAIC) has said that Proview is the rightful owner of the iPad trademark, according to a Reuters report.

"According to the ... provisions of the China Trademark Law, currently Shenzhen Proview is the legal registrant of the iPad trademark," Fu Shuangjian, a deputy director of SAIC, was quoted as saying at a news conference in Beijing.

This is a very bad sign for Apple as it signals how the government might rule. Proview has accused Apple of fraud and unfair competition in how it purchased the trademark.

"This case has a huge impact and the final court ruling would directly influence who owns the iPad trademark. The commerce department will (take the matter) very seriously," said Fu, whose department governs market regulation and supervision.

Proview says its still negotiating with Apple but no settlement has been reached.

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Chinese Official Says Proview Owns iPad Trademark

samK - April 25, 2012 at 2:49am
chinese consumers are gonna rip proview apart if the ipad gets yanked from their market. more smuggling i guess.
Thai - April 24, 2012 at 9:06pm
Its a mistake to think that apple without the Chinese would cost 10X more. C'mon there are billions of cheap labors elsewhere in the world that are outside of china. India has more than 1 billion ppl, Vietnam, Cambodia, Thailand, indoneisia, Malaysia would add another half billion population easily. I'm sure all these countries would be happy if apple shift jobs somewhere else. Look at Foxconn they are already start doing that by opening new manufacture plants in brazil. I'm telling you it's not hard to find cheap labor, but it's sure damn hard to find a giant company like apple who demand millions of workers.
Bill Gates - April 26, 2012 at 1:10pm
It's not about cheap (slave) labour. Apple products use rare earth materials to manufacture. China controls 95% of these rare earth materials. So you can get cheap labour else where but you won't get the materials to build your device. China has export restrictions on these rare earth materials.
NoGoodNick - April 24, 2012 at 8:05pm
That's the reason the iPad 3 was officially named "The New iPad" (on a temporary label on the box that can easily be yanked). I suspect Apple would be more likely to pull the iPad from the Chinese market than it would be to change the name of it's biggest seller across the rest of the world. The jobs will stay, but the product might not. It's unfortunate that Provue had previously claimed the name, but they really don't have much of a financial leg to stand on, and this battle over their name is their ownly hope to remaining financially solvent (they're hoping a huge settlement will allow them to revise their business).
Bill Gates - April 26, 2012 at 1:13pm
What would you do? Pull the product from sale because your upset you can't call it iPad. Or rename the product and still sell billions and make loads of money? No brainier really.
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