RIM Launches Anticlimactic Anti-Apple Ad Campaign [Video]

RIM Launches Anticlimactic Anti-Apple Ad Campaign [Video]

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RIM has launched a new 'Wake Up. Be Bold.' ad campaign revealing that it was behind the staged demonstration at an Apple Store in Sydney.

Navigating to http://www.wakeupbebold.com will launch a narration of scrolling text which urges viewers to "WAKE UP. It's time to mean business." and "You don't just think different... you do different."

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RIM Launches Anticlimactic Anti-Apple Ad Campaign [Video]

RIM Launches Anticlimactic Anti-Apple Ad Campaign [Video]

JK - May 9, 2012 at 6:35am
i don't find anything anti-iphone in this ad, all they are doing is promoting their product like others doing, but the wakeup protest you can say was anti-iphone, and these kind of cheap marketing tactics are not effecting iPhone.
krux - May 7, 2012 at 9:27pm
RIM should maybe http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Campaign-analysis/Guide-to-Greener-Electronics/
F1982 - May 7, 2012 at 9:15pm
It seems people are hearing what they want to believe here. This is a 100% positive slant ad. There is no hint of a mention of any other device, it just says that the blackberry is the only choice for business. Fair enough, talking up your biggest market and biggest strength. People really seem to want to kick BB when they're down! I agree that if the wake up campaign was by blackberry then that shows desperation, but highlighting the fact that most apple product owners have sheeplike tendencies is the most obvious chink in the apple armour. I can see why they went that way, if it indeed was them.
ratGT - May 7, 2012 at 11:03pm
Unfortunately, such were the Nokia fans, such are the fAndroids and such will be the fans of ANY future dominating brand (I'm talking about your 'sheep-like' reference). So, for less stressful days in your life, learn to live with that!
huh=queer - May 7, 2012 at 5:57pm
I'd laugh if apple did a one of their slick marketing ads slating RIM! Blackberry OS 10 ain't going to save your sorry ass...
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