New comScore survey of over 30,000 U.S. mobile subscribers reveals that Apple's share of the smartphone market has grown to 1 in 3 subscribers.
The study found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.
OEM Market Share
For the three-month average period ending in July, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2 percent and HTC with 6.4 percent (up 0.4 percentage points).
Smartphone Platform Market Share
More than 114 million people in the U.S. owned smartphones during the three months ending in July, up 7 percent versus April. Google Android ranked as the top smartphone platform with 52.2 percent market share (up 1.4 percentage points), while Apple's share increased 2 percentage points to 33.4 percent. RIM ranked third with 9.5 percent share, followed by Microsoft (3.6 percent) and Symbian (0.8 percent).
Mobile Content Usage
In July, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 1.5 percentage points). Downloaded applications were used by 52.6 percent of subscribers (up 2.4 percentage points), while browsers were used by 51.2 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.9 percentage points to 37.9 percent of mobile subscribers. Game-playing was done by 33.8 percent of the mobile audience (up 0.7 percentage points), while 28.3 percent listened to music on their phones (up 2.5 percentage points).
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The study found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.
OEM Market Share
For the three-month average period ending in July, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2 percent and HTC with 6.4 percent (up 0.4 percentage points).
Smartphone Platform Market Share
More than 114 million people in the U.S. owned smartphones during the three months ending in July, up 7 percent versus April. Google Android ranked as the top smartphone platform with 52.2 percent market share (up 1.4 percentage points), while Apple's share increased 2 percentage points to 33.4 percent. RIM ranked third with 9.5 percent share, followed by Microsoft (3.6 percent) and Symbian (0.8 percent).
Mobile Content Usage
In July, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 1.5 percentage points). Downloaded applications were used by 52.6 percent of subscribers (up 2.4 percentage points), while browsers were used by 51.2 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.9 percentage points to 37.9 percent of mobile subscribers. Game-playing was done by 33.8 percent of the mobile audience (up 0.7 percentage points), while 28.3 percent listened to music on their phones (up 2.5 percentage points).
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