June 30, 2022
In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]

In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]

Posted March 30, 2013 at 1:07am by iClarified · 9781 views
A new report from Distmo examines the business models and revenues per download for App Store apps.

All numbers mentioned in this report are based on an analysis of the all-time revenues and downloads of the top 250 highest grossing applications in February 2013 that have been released since January 2012, unless otherwise noted. The analysis covers revenues generated through the App Store, and therefore ad revenue is excluded. The estimated downloads and revenues of these applications are available in Distimo

Notably, in-app purchases account for a majority of the revenue earned through the App Store. In January 2012, in-app purchases already reached 53% of revenue. Now, as of February 2013, in-app purchases generate a record 76% of revenue.

Average revenue per download is $0.99 for all apps. ARPD for paid apps was $2.25 and $0.93 for free apps.

Check out the charts below. Much information can be found in the full report linked below...

Read More


In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]

In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]

In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
You must login or register to add a comment...
Copperhead
Copperhead - March 30, 2013 at 2:44pm
Uuhmm. Remember people most of those purchases are from kinds purchasing apps without parents permission stacking thousands of dollars in bills... Also many of those purchases are from deceiving apps. Like apps saying that ads will be gone after paying 0.99c but infact they do not and you still get ads in apps and many people think they did not press the purchase button. So they do it a second time not knowing they paid twice until the bill comes in.... So all this hype that apple is making all this money dye to sale is really that they are making money based on deceivement. - way to go, just shows what money can buy such as fake statistics...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
iPhone 13 Pro Repair Manual PDF [Download]
How to Add Widgets on iPhone [Video]
iPhone 13 Repair Manual PDF [Download]
iPhone 13 Pro Max Repair Manual PDF [Download]
Where to Download macOS Monterey
Deals. Save on Apple devices and accessories.
DEALS