December 8, 2023
Apple's New 'Designed By Apple' Ads Flop With TV Viewers

Apple's New 'Designed By Apple' Ads Flop With TV Viewers

Posted June 27, 2013 at 3:07pm · 30 comments · Add Comment
Gill - July 3, 2013 at 2:00am
This pompous ad is Apple's worst ever. My adult daughter cringed when she first saw it. It makes me want to never buy Apple again, much as the original Infinity commercials permenately put me off that brand. Steve Jobs would be furious. This is the worse Apple ad ever. In my humble opinion.
gaydroid - July 3, 2013 at 10:59pm
you probably feel gillty!
the REAL NoGoodNick
the REAL NoGoodNick - June 30, 2013 at 1:35am
I think it was awful, up to apple standards,and it isn't reflective of the post-thief jobs mango mindset. I see apple advancing with it's cappy management. Which they could improve like Samsung, now that thief jobs has died, I am sure we will look a lot like Samsung. that is just my opinion.
Raleigh Brecht
Raleigh Brecht - June 30, 2013 at 1:56pm
And noticed how we never take you seriously!
thief jobs
thief jobs - June 30, 2013 at 1:28am
Designed by apple in California, made like S.H.I.T in China
Johan olie
Johan olie - June 29, 2013 at 8:09am
The ad tells everything that makes Apple great, so I agree: it is "true". I am sorry though, this message - for me - is lost in the pompous tone, the holy slow motion thing.
El Compa
El Compa - June 28, 2013 at 5:52am
I think they need to unfreeze Steve Jobs already before the apple hits the metal fan. Fire that tard Cook, he's ruining Steve's legacy.
Raleigh Brecht
Raleigh Brecht - June 28, 2013 at 11:43am
How when they still have the magic touch of innovation?
Ryan peiris
Ryan peiris - June 28, 2013 at 2:37am
I really was inspired by this Ad. It really is what Apple stands for and what they believe in. Superb animations most I have never seen. Sounds effects adds liveliness to the simple lines and circles. Powerful message from something so simple.
Nuck Chorris
Nuck Chorris - July 1, 2013 at 3:22am
Aww how sweet.. Did you soil your pants during the commercial? Do you still get a special feeling when you experience it?
Jay - June 28, 2013 at 1:59am
Love it simple and to the point . Not trying so hard like others!
Jay - June 28, 2013 at 1:59am
Love it simple and to the point . Not trying so hard like others!
user - June 27, 2013 at 10:47pm
Great ad...the media just likes to pick apart anything the most popular kid in class does these days, quite a different tune than not even 1 year ago, when the same media was praising everything that Apple did.
the REAL NoGoodNick
the REAL NoGoodNick - June 27, 2013 at 9:58pm
I didn't think it was that bad of an ad, but it clearly wasn't up to Apple's usual standards, and it's reflective of the post-Steve Jobs Apple mindset. I can't see Apple advancing much without some new management. They still have improvements (all approved by Steve before he died), but I doubt the new team can come up with many new ideas.
Raleigh - June 28, 2013 at 4:57am
Ever since steve died since iphone 3gs, apple soon pulled it off on their own! They actually made 4 and 4s without steve, this is a sign from the past that they can still invent and now their is a new mac pro with 2x faster and better features! Do you ever visit the apple site or just say what we don't want to hear ya iTard?
smate333 - June 27, 2013 at 9:29pm
I hate this ad, very un-Apple like. Steve would have not okay this one.
matrixmaniac - June 27, 2013 at 8:35pm
i like it...
Nitro Junkie
Nitro Junkie - June 27, 2013 at 8:27pm
I think the ads are good. Better than some of the crap from other companies. they should start making ads like they did with the Mac vs PC but iOS vs android. Something comedic. Maybe bring back Justin Long.
Saul - June 27, 2013 at 7:13pm
Seen the ad loved the ad.
Baxter - June 27, 2013 at 5:52pm
Stupid commercial. They should hire Sterling-Cooper Ad agency.
Yeah - June 27, 2013 at 5:11pm
I certainly like it better than some past ones. It's a decent explanation of one of the many reasons to buy apple products.
doozy - June 27, 2013 at 4:45pm
love this ad.
Raul - June 27, 2013 at 4:08pm
I personally love it. Its what makes apple the company it is. It reflects on their products and the back end support they offer.
leftonly - June 27, 2013 at 3:59pm
Ah, pretentious comes to mind...
Steve jobs
Steve jobs - June 27, 2013 at 3:36pm
How are they made in America exactly ??? The components are made in china u fool !!
sharonnathaniel - June 27, 2013 at 5:46pm
They are designed and first made by Apple in California, Just manufactured later in China you fool ......
Jake - June 27, 2013 at 3:21pm
Love em because they describe what I love about Apple. When people ask me why I've always been an Apple fan, these ads are saying what I tell them!
easymo - June 27, 2013 at 3:20pm
"Designed by Apple in California" Just reminds me that they are not MADE by American workers.
culua - June 27, 2013 at 8:58pm
"Designed in california but made and assemble in china". Lol! Why didnt they put that in?
Pilkis - June 27, 2013 at 3:13pm
I love it. Because when I create something - I follow similar ideas.
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