Study Finds iPhone Buyers Are Younger, Wealthier and More Educated Than Samsung Buyers [Charts]

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Posted August 20, 2013 at 1:44am by Shalom Levytam

A new study released by the Consumer Intelligence Research Partners reveals that iPhone buyers are younger, wealthier, and more educated than Samsung buyers, reports Fortune.

The report also found that 20% of iPhone customers over the past year had switched from Android; whereas, only 7% of Samsung buyers had switched from the iPhone.

Key Findings:
● 42% of Apple's U.S. customers between July 2012 and June 2013 were upgrading from another iPhone
● 43% of Samsung's customers had previously owned an Android phone, but not necessarily one made by Samsung
● Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%)
● Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)
● Among switchers, Samsung drew more customers from HTC, Motorola (GOOG), and Nokia (NOK), while Apple drew more from Blackberry (BBRY)

Check out the charts below for more details...

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Study Finds iPhone Buyers Are Younger, Wealthier and More Educated Than Samsung Buyers [Charts]

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lizabeth - August 20, 2013 at 7:04pm

so all my friend who was using an android phone is now all switched to an iphone. so im guessing android needs to make a better aOS system.

k3ira - August 20, 2013 at 1:42pm

I've had iPhone sinced: 2, 3G, 3Gs, 4 (sold), 4s & 5..and always happy to use them. SmartPhone of course for smart user only LoL, i didn't care if the components made by samsung, it doesn't prooved samsung is greater(except samsung design it for Apple).

mrstudz - August 20, 2013 at 8:22am

Lol, im an iphone owner, never purchased android, my bank account is down to my last ten grand, and a software engineering dropout. Proof this is an inflammatory article, and shame on apple for funding it

Yea - August 20, 2013 at 6:40am

Theres samsung components inside the iPhone....

Tinmania - August 20, 2013 at 4:00am

This is propasterous... Both samsung and apple users are equally educated in these days

MinMedMax - August 20, 2013 at 10:16am

@Steve, so can any Samsung smartphone, for a lot of time now. The kind of standard feature only Apple users could marvel at.

Tinmania - August 20, 2013 at 10:40am

Oh boy, oh boy... I'm actually iPhone users since 2007 and am sorry that my statement rather sounded like blunt to you. I didn't mean to upset anyone here. I believe world in peace and therefore bashing other people around over just typical brands is bit silly. Let's embrace diversity, shall we?

THui - August 20, 2013 at 3:50am

I'm not wealthy at all, but I still have a IPhone cause I like the experience of it over Android after playing around with a Android device. Only things that Android OS are better at are customization and Google Now over Siri. And I don't care for using those features.

john s - August 20, 2013 at 3:04am

yes we are younger, wealthier and educated but also more intelligent.

Paul - August 20, 2013 at 2:28am

Samsung should stick to what they know best, like TVs. It is a tough market for them to be in.

Auto Correct - August 20, 2013 at 2:34am

*Shouldn't

Paul - August 20, 2013 at 2:36am

So does this article make any sense? Why are we still comparing apple to samsung?

iAmMe - August 20, 2013 at 4:12am

@Fake Steve God: Lol! The iPhone processor may be manufactured by Samsung but it is designed by Apple and besides, it's not the processor because most devices have similar processors. It's the software. Are you saying that the same computer running Linux and Windows have the same experience? Lol! When will you get that?