"comScore's Apple App Store data confirms the popularity of Tap Tap Revenge," said Bart Decrem, CEO, Tapulous. "Unlike other Apple app rankings, which list apps by popularity during a given time period, the comScore view shows the cumulative installed base of the applications, thereby revealing the true size of the audience that can be reached. For example, we are able to see that some of the top gaming apps reach even more people than the most popular social networking apps. With such a large base having already installed the free version of the product, converting even a small portion into paid versions using premium content like Coldplay and Tap Tap Dance represents significant revenue upside."
Top 25 Apps by Penetration of Apple App Users
Total U.S. - Home/Work/University Locations
Source: comScore Apple App Store Report
Application | Penetration of Installs | Category | Developer
Tap Tap Revenge | 32% | Games | Tapulous, Inc.
Backgrounds| 27% | Entertainment | Stylem Media
Touch Hockey: FS5 | 26% | Games | FlipSide5, Inc.
Facebook | 26% | Social Networking | Facebook, Inc.
Pac-Man | 24% | Games | Namco
iBowl | 24% | Games | SGN
MySpace Mobile | 23% | Social Networking | MySpace.com
Google Earth | 22% | Travel | Google Inc.
Labyrinth | 22% | Games | Codify AB
Pandora | 21% | Music | Pandora Media, Inc.
AIM | 19% | Social Networking | AOL
Flashlight | 19% | Utilities | John Haney
Virtual Zippo Lighter | 18% | Lifestyle | Moderati Inc. and Zippo
Movies | 18% | News | Flixster
Hangman | 18% | Games | Jamsoft
Bubblewrap | 18% | Entertainment | Orsome Software Ltd.
Lightsaber Unleashed | 17% | Entertainment | Lucasfilm Ltd
Shazam | 17% | Music | Shazam Entertainment Ltd.
Mazefinger | 16% | Games | ngmoco
Cube Runner | 16% | Games | Andy Qua
Sol Solitaire | 15% | Games | Smallware LLC
Crazy Penguin Catapult | 15% | Games | Digital Chocolate Inc.
Topple | 15% | Games | ngmoco
Sudoku | 14% | Games | Mighty Mighty Good Games
Remote | 13% | Entertainment | Apple