April 29, 2024

Apple to Seek Subsidies for iWatch From Health Insurance Companies?

Posted April 12, 2014 at 7:33pm by iClarified · 51578 views
Cowen & Co analyst Timothy Arcuri speculates that Apple could seek subsidies for its rumored iWatch from health insurance companies, similar to how wireless carriers subsidize smartphones.

"We continue to believe it is possible the product (iWatch) is backstopped by some sort of insurance subsidization model similar to the carrier subsidization model for iPhone," writes Arcuri.

The idea is that wearing the iWatch will keep users healthier by monitoring their steps taken, calories burned, blood pressure, heart rate and other vital signs.

"We continue to feel this product will differentiate itself with existing wearable products primarily from a health perspective with a number of key innovations including noninvasive blood cell count and blood pressure and other more pedestrian features like heart rate."

Arcuri believes that Apple will introduce the iWatch in September for release before the holiday season. This jibes with a recent report from KGI analyst Ming-Chi Kuo who said the iWatch would like be released in two sizes during Q3, 2014.

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