Microsoft will announce the acquisition of Minecraft and its creator Mojang on Monday, according to Reuters. The deal is said to be worth $2.5 billion and is motivated by the company's need to draw more users to Windows Phone.
There are currently about 100 million players of Minecraft and Microsoft apparently hopes to draw those players into its Windows Phone system which only has 2.5% of the world's smartphone market.
Enter Minecraft, which is the top paid app both on Apple Inc's iOS and Google Inc's Android systems. Microsoft will unveil a $2.5 billion deal to buy its owner on Monday, according to a source briefed on the matter.
“It seems like Microsoft is looking at Mojang and Minecraft as a way to tap into this enormous cultural phenomenon," said Dave Bisceglia, Chief Executive of independent game studio Tap Lab. "If you look at iOS, Minecraft has been a top-grossing game for quite some time, if Microsoft could on Windows phones give players a unique and compelling experience that you can't get on the other platforms, that could be a driver to sell devices to existing Minecraft fans.”
We'll let you know if the deal goes through on Monday. In the meanwhile, you can purchase Minecraft – Pocket Edition from the App Store for $6.99.
Read More [Download]
There are currently about 100 million players of Minecraft and Microsoft apparently hopes to draw those players into its Windows Phone system which only has 2.5% of the world's smartphone market.
Enter Minecraft, which is the top paid app both on Apple Inc's iOS and Google Inc's Android systems. Microsoft will unveil a $2.5 billion deal to buy its owner on Monday, according to a source briefed on the matter.
“It seems like Microsoft is looking at Mojang and Minecraft as a way to tap into this enormous cultural phenomenon," said Dave Bisceglia, Chief Executive of independent game studio Tap Lab. "If you look at iOS, Minecraft has been a top-grossing game for quite some time, if Microsoft could on Windows phones give players a unique and compelling experience that you can't get on the other platforms, that could be a driver to sell devices to existing Minecraft fans.”
We'll let you know if the deal goes through on Monday. In the meanwhile, you can purchase Minecraft – Pocket Edition from the App Store for $6.99.
Read More [Download]