Consumer Love for Apple Helps It Weather Bendgate-Style Controversies

Consumer Love for Apple Helps It Weather Bendgate-Style Controversies

Posted by · 11917 views · Translate

Ken Segall, the agency creative director that named the iMac and wrote 'Insanely Simple: The Obsession That Drives Apple's Success', offers some thoughts on how Apple is able to weather negative publicity, be it valid or not.

If you’re familiar with this blog, you’ve probably heard me talk about the importance Steve Jobs placed on getting customers to love Apple. He wanted every part of the customer experience to strengthen that love — from the advertising and in-store experience to unboxing, enjoying the product and getting support when needed. By doing so, he would ensure that customers would (a) buy more stuff, (b) evangelize to others and (c) stick with Apple when unforeseen problems arise. He understood that such things were inevitable, even for a company like Apple.

Segall notes that this strategy has helped Apple weather controversies in the past including Antennagate and Mapsgate. The company's resilience isn't a fluke, rather he says it's a wide-ranging effort that has gone on for at least 15 years.

While Bendgate could have caused incalculable damage to another company, it's unlikely that Apple will suffer meaningful losses, says Segall. It's built-in defense system, the love of its customers, ensures that that despite millions of views, the story will do virtually no long-term damage.

Let us know your thoughts in the comments...

Read More [via Rebecca]

Consumer Love for Apple Helps It Weather Bendgate-Style Controversies

Great! - October 2, 2014 at 2:28am
Trolls, no point writing your trash here in a pro-Apple site. You can't win! Apple lovers will simply bash you even more. We are laughing at your stupidity. Go crawl back to your caves. You are not welcome here.
Hate for Apple - October 2, 2014 at 1:28am
How about Ex-apple costumers, we don't love anything about apple. Apple is a joke and fake. a new brand is coming out watermelon, now we talking.
Love for Apple - October 2, 2014 at 1:31am
you're an all time low of a fake claim and a joke for a truth teller. How about proof for such gimmick ever spewed? You don't give a shit about Apple you neglect careless hipster. You and only you. The new brand that no one has ever heard is 30 years late to the party. Now that's blind attempt right there.
Symen - October 1, 2014 at 12:02pm
Weird that these posts always get so much hate. If you don't love apple why would you even write a comment? I love apple it's simple and relaible. And it has a classy style. Even the 5C.
Great! - October 1, 2014 at 1:01pm
You just made a few android and Samsung fans' heads explode. They cannot comprehend.
33 More Comments