TAG Heuer Announces Partnership With Google and Intel for Luxury Smartwatch [Video]

TAG Heuer Announces Partnership With Google and Intel for Luxury Smartwatch [Video]

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TAG Heuer has announced a partnership with Google and Intel to launch a Swiss smartwatch powered by Intel technology and Android Wear.

The collaboration was made official at Baselworld, during a press conference held on Thursday 19th March at the TAG Heuer booth. Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer, David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel’s New Devices Group, joined each other on stage.

Together, these companies are working to create a product that is both luxurious and seamlessly connected to its wearer’s daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.

"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous," said Jean-Claude Biver.

Guy Sémon, General Manager of TAG Heuer added: "The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer."

David Singleton noted, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

“As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category,” remarked Michael Bell.

Notably, in an interview with Bloomberg Jean-Claude notes that the company doesn't feel as though it's competing with Apple.

"We are not doing anything against Apple. We are trying to make a watch in our DNA, with our characteristics, with our history, with our emotions, with our design. A TAG Heuer watch will have to look like a TAG Heuer watch."

Jean-Claude noted that Intel and Google have been in Switzerland for weeks working with their engineers. They've also been in Silicon Valley ten to twenty times to work on the watch. The connected TAG Heuer watch will be unveiled in four to five months.

Take a look at the video below for more details and please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

[Flash Video]

TAG Heuer Announces Partnership With Google and Intel for Luxury Smartwatch [Video]
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Chinky Chink
Chinky Chink - March 20, 2015 at 8:42pm
That is a brilliant idea a Swiss-made smartwatch!...for sure it will be way better than the Chink-Made Apple's smartcrap. But without any kind of prototype or concept renderings to present, this press-con looked retard and looking like a poser. Their PR people did not thought this through, if you are going to semi-crash Apple party on smartwatch at least show 3D renderings of what it would look like...
SwissMade - March 20, 2015 at 2:39am
Aslong as the price is reasonable then it's a given.... Also it's not gonna be made in China which is a big plus!!!!!
Tomm1231 - March 19, 2015 at 5:52pm
This is what company's do wrong. Unlike Apple these partnerships are not released until product release. There are no details no ideas no nothing. Are there any prototypes? OS previews function preview? Now they have to get something out regardless of quality. Apple waits till they think the product is ready and then reveals it. They can spend years on it and no one is waiting or pushing for it. I like apple and this is the only reason why. It's all user preference, but Apple is quality.
iProService - March 19, 2015 at 4:59pm
Now that's one partnership I wish Apple had made. TAG is a respectable Swiss timepiece.
matrixXx - March 19, 2015 at 6:14pm
Pfffff.... Omega is a great Swiss watch maker. Rolex may deserve some respect in the chiquey-mickey domain... but TAG-Heuer? Their logo is soooo bad and their boss seems to be even worse...
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